At Actual Veggies, we celebrate whole foods, real ingredients and veggies! Launched in 2021, our chef-crafted veggie burgers are available nationally in about 12,000 retail doors including Whole Foods, Sprouts, Kroger, and Albertsons/Safeway. As we expand to new categories with our innovation, we’re on the fast track for exponential growth and looking forward to being a power player in bringing real food and real ingredients to more households.

We are experiencing tremendous growth and looking for a go-getter to join this rocket ship. As the Sales Director - Conventional Grocery, you will work closely with our Sales Team to grow new and existing conventional grocery business. This is a fantastic opportunity to take hands on Key Account ownership of this fast-growing start-up.

Location: US Remote (Central or East Coast preferred and close to major airport)

Roles & Responsibilities:

Sales Development & Management

Bring in and develop sales contacts with major customers and new prospects. Sell into new accounts and expand existing accounts.

Call on and visit key accounts to ensure distribution, ordering, & programming.

Develop and manage relationships with distributors (DSD, UNFI, Kehe) and brokers

Plan & execute pricing, promo and retail marketing strategies for key accounts to drive target volume & velocity goals

Review and analyze syndicated and POS data to measure and improve item movement, SKU assortment, etc.

Use data-driven insights to make informed decisions and improve performance.

Develop accurate sales forecasts, customer and channel P&L for key customers

Cross functional team collaboration

Collaborate with marketing to develop promotional and marketing programs with retail customers and distributors to drive short and long term velocity growth

Collaborate with operations to provide sales projections to avoid out of stock

Qualifications:

5+ years of experience doing CPG Key Account Sales at the National & Regional level.

Experienced with managing and leading UNFI/Kehe and key accounts; Ahold (Stop and Shop, Giant, Hannaford), Meijer, Save Mart, Lowes Foods, Wakefern

Prior natural food or beverage startup experience preferred; experienced in navigating uncertainty and working with cross-functional teams in a high-growth environment

Must have prior broker management experience

Proven sales leadership, communication, presentation and analytical skills

Highly motivated, resourceful, and a go-getter mentality and willing to do what it takes to get things done

Ability to inspire and motivate a sales team to achieve their best performance

Clean driver's license, reliable car, and able to do sales in the field / travel 20% of the time.

Proficient in Google Suites (Google Sheets, Google Docs, Gmail), Excel, Microsoft Word.

Actual Veggies

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Sales Director - Conventional Grocery