Who we are

Dreamfarm is a fast-growing startup, founded in 2021 by entrepreneurs with deep roots in the food industry. Born in Parma, Italy, we set out to create the first iconic Italian plant-based cheeses: healthy, delicious, and now being patented.

We believe food should inspire positive change — combining pleasure, sustainability, and real nutrition. In 2023 we launched our products in Europe’s top retailers. Now, it’s time to scale fast — and we’re looking for bold, hands-on people to join us on this journey

Who we are looking for

We are seeking a commercially-driven, entrepreneurial professional to lead Dreamfarm’s sales expansion across Europe, both in retail (GDO) and foodservice (Ho.Re.Ca.), while shaping and executing our trade and brand marketing strategy.

This is not a traditional marketing role. We’re looking for someone with a strong commercial background — someone who knows how to sell, negotiate with buyers and distributors, develop the right go-to-market strategy per channel, and build brand equity through sales-driven marketing.

You will work directly with the founders and CEO and play a central role in growing Dreamfarm across borders — bridging commercial development and brand positioning in a way that’s fully aligned with our mission.

Your mission

Lead international sales and business development across retail (GDO) and foodservice channels

Build and expand our distribution network in key European markets, leveraging your network of retail buyers and foodservice distributors/operators

Define go-to-market strategies for each geography and channel (retail, foodservice, e-commerce)

Identify, manage, and grow strategic accounts — from first contact to negotiation, launch, and long-term growth

Lead trade marketing initiatives to boost sell-in and sell-out across priority markets

Develop sales tools and support for foodservice operators, chefs, and distributors

Collaborate closely with R&D, operations, and production to ensure commercial viability and speed-to-market

Spot and activate new opportunities: co-branding, strategic partnerships, culinary collaborations

Ensure local adaptation and brand consistency across regions and channels

You bring

5+ years of experience in sales and/or category management within the food industry — ideally with exposure to both retail (GDO) and foodservice

Strong network in European retail and/or Ho.Re.Ca. distribution

Track record of growing distribution and revenue in multiple markets

Experience with trade marketing, product launch, and account management

Entrepreneurial spirit: you combine strategy and hands-on execution, and you’re not afraid to build from zero

Strong communication, negotiation, and relationship-building skills

Passion for plant-based, healthy food and sustainability

Fluent in English (other European languages are a plus)

Location

Based in Parma, with flexibility for frequent international travel and hybrid working

Availability

Full-time

Dreamfarm foods

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