At Just Ice Tea, we’re on a mission to help consumers “Eat (and Drink) the Change they wish to see in the world,” starting with our product line: Just Ice Tea. When their beloved brand was discontinued, Honest Tea Co-Founders Seth Goldman and Barry Nalebuff partnered with Celebrity Chef Spike Mendelsohn to brew a new, delicious tasting beverage that supports fair trade and organic farming. Launched in fall 2022 through Eat the Change, Just Ice Tea™ now offers 15 varieties of unsweetened and just sweet enough teas made with clean, easily recognizable ingredients. Through its commitment to fair trade, Just Ice Tea helps provide a more just, healthier way of life for our farmers and our planet—and healthier options for you. This is Just Ice Tea, but it’s also so much more.

Purpose

The Content & Community Manager manages a strategic, performance-driven content program that builds a strong, recognizable brand presence and cultivates a loyal, engaged community. This role blends creative storytelling, cultural insight, and analytics to develop thoughtful content strategies and drive measurable audience growth.

Working closely with the Marketing Manager, Digital Experiences, this individual leads content planning and execution — developing the content calendar, creating original content, sourcing and managing UGC creators, and collaborating cross-functionally to execute campaigns. They also proactively build and nurture the brand’s online community, leading engagement efforts and developing a brand ambassador program that drives loyalty and organic advocacy.

Key Responsibilities

1. Strategic Content Program Management & Digital Design

· Develop and manage a data-informed content calendar across Instagram and TikTok aligned with brand priorities and campaign initiatives.

· Orchestrate content creation by producing original assets (photography, digital designs, and Reels), managing UGC creators, and collaborating cross-functionally.

· Ensure content is published on time, on brand, and maintains a consistent look and feel across platforms.

· Drive measurable audience growth, engagement, and meaningful interactions through performance-informed creative strategy.

Details of the Position

This position is a full time, salaried position based in the Bethesda, MD area. We offer a robust competitive benefits package.

2. Creative Leadership & Brand Storytelling

· Ensure all social content reflects the brand’s voice, narrative, and visual identity while remaining culturally relevant and engaging.

· Use research, competitive analysis, performance insights, and trend monitoring to inform creative direction and experimentation.

· Develop strategic creative briefs and campaign concepts to align cross-functional teams and external partners.

· Collaborate closely with the Marketing team to ensure social supports integrated marketing initiatives and contributes meaningfully to overall brand growth.

3. Analytics & Reporting

· Track, analyze, and interpret social media performance across platforms, translating data into clear, actionable strategic insights for future content development.

· Support social performance reports for leadership that highlight audience growth, engagement trends, content performance, and optimization opportunities.

· Identify patterns, test new approaches, and continuously refine the content program to improve performance and ROI.

· Support analyzing social reporting with broader marketing objectives to demonstrate the impact of social efforts on brand and business outcomes.

4. Community Building & Brand Advocacy

· Build and nurture an engaged online community through proactive audience interaction, thoughtful conversation, and consistent engagement.

· Identify opportunities to deepen community relationships through partnerships, creator collaborations, and timely cultural moments.

· Assist in the development and management of a brand and college ambassador program that strengthens loyalty and drives organic advocacy.

· Regularly report on community performance, key engagement metrics, audience growth, and sentiment insights to inform strategic decisions.

Skills & Qualifications

· 2–3 years of experience in social media, content strategy, and/or digital marketing for consumer brands.

· Proven ability to build and execute performance-driven content programs.

· Deep understanding of platform behavior, cultural trends, and community dynamics.

· Strong creative production skills across photography, video, short-form editing, and digital design tools (Adobe, Canva, CapCut, etc.).

· Experience sourcing and managing UGC creators, influencers, and brand ambassadors.

· Comfortable on camera and confident creating video content.

· Data-driven mindset with the ability to translate analytics into actionable strategy.

· Excellent communication and project management skills, able to lead multiple content streams and collaborators in a fast-paced environment.

Just Ice Tea is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Just Ice Tea

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