We’re Minor Figures. What began in 2014 on a rooftop with three friends and a shared passion for coffee has since grown into a global brand with a diverse team across EMEA and NAM. We’re a crew of artists, musicians, athletes, and activists, united by a mission to shape a world where sustainability isn’t just the right choice—it’s the most exciting one.

Minor Figures creates innovative plant-based products for coffee lovers, baristas, and a better planet. We chose to break the usual approach of plant-based milk alternatives. Instead of being fixated on replicating dairy, we focused on creating a product that would remain faithful to each coffee’s natural characteristics.

As we continue to grow, we’re looking for creative, curious, free-spirited, and bold thinkers to join us in making that future happen. Everyone’s invited. We collaborate, improvise, and synchronize—because magic happens when everyone’s vibing.

ABOUT THE ROLE

As the Business Development Manager for the Netherlands, you will be the face of Minor Figures in this market. Based in or around the Amsterdam region, you will be responsible for driving growth and sales by expanding distribution, building our coffee credibility, and opening new cities across the country (nationwide). You will report directly to our Head of Coffee Sales and work closely with our sales, marketing, and operations teams to ensure the successful execution of our growth strategy in the Netherlands.

WHAT YOU’LL BE RESPONSIBLE FOR

Grow Distribution Across the Netherlands:

Develop and execute a comprehensive distribution strategy to increase the availability of Minor Figures products in key retail (on & off-trade) and foodservice channels.

Identify and establish partnerships with distributors, wholesalers, and key accounts.

Monitor market trends and competitor activity to identify new opportunities for growth.

Drive Growth and Sales:

Develop and implement sales strategies to achieve revenue targets and drive market share.

Analyse sales data and market insights to identify opportunities for sales growth and optimisation.

Build and maintain strong relationships with key customers and partners to ensure long-term success and loyalty.

Build Our Coffee Credibility:

Act as a brand ambassador for Minor Figures, promoting our products to coffee shops, cafes, and specialty coffee retailers.

Collaborate with the marketing team to develop and execute promotional activities, events, and campaigns that enhance our brand’s presence and reputation in the coffee community.

Provide training and support to baristas and coffee professionals on the benefits and usage of Minor Figures products.

Open New Cities and existing markets by:

Identify and prioritise key cities (Amsterdam and surrounding ones) for expansion based on market potential and strategic importance.

Develop and implement city-specific plans to introduce and establish Minor Figures products in new markets.

Build and maintain relationships with local partners, influencers, and stakeholders to support market entry and growth.

Maintain accurate records of sales activities, customer interactions, and market feedback using CRM tools.

Utilise CRM (Copper) data to improve sales strategies and customer relationship management.

ABOUT YOUR TEAM

Our sales team is broken up into 3 channels:

On-trade (cafe/ restaurants)

foodservice

retail/grocery

We are all coffee people and are very immersed in the coffee community across the UK & Europe but we are equally as passionate about all of our customers and segments of business!

Although the entire team is remote we are a very close-knit bunch. We might be a small team but we truly believe in our product and know how to speak the language of coffee. We like to build lasting relationships within our team as well as with our customers.

ABOUT YOU

We want people to come into Minor Figures to be a true version of themselves every day. Every day. No matter if you're up, or if you're down, we want people that embrace every day being different. People that can bring the energy, support their team mates when the times get hard, but not hold off from asking for support themselves.

We hire humans, not machines, so let’s look at the key skills that we love to see. People that:

Live and breathe their authenticity and individuality in everything that they do.

Take pride in what they do, and inspire others to do the same.

Have a sense of fun and adventure, along with a hands on & a can-do approach.

Not be phased by constant change and challenges and willing to adapt and implement solutions.

Collaborate like crazy & have a willingness to help in all areas of the business when needed.

Approach every day like it’s day one. Committed, open minded and ready to enjoy every exhilarating second.

Key Skills needed include:

Proven experience in business development, (field) sales, or a related field, preferably within the food and beverage industry

Strong understanding of the coffee industry and a passion for coffee culture.

Excellent communication, negotiation, and interpersonal skills.

Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Strong analytical and problem-solving abilities.

Fluency in the local language and English is required

Willingness to travel extensively within your region and nationwide

WHAT’S IN IT FOR YOU

We realise that a job is more than just the take home salary each month. So what are you really getting?

And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.

But of course, we look after you in the other ways that you’d expect:

25 days holiday allowance in addition to bank (national) holidays

Employee share options scheme, available to all full time employees.

1 day paid leave to support a cause of your choice through volunteering or activism

Flexible working to meet the needs of the role

Cycle to work scheme

30% discount on products from our online shop

Unlimited access to Calm app

YOUR COMMITMENT

Your main place of work will be out in the field and there will be some travel to our office in London (covered).

Hours of work will generally be 9.00am – 5:30pm but may vary with workload or by agreement. Flexibility is required due to travel requirements. We expect that you will attend trade shows and networking events outside from time to time. Travel will be required to follow up leads and generate sales in accordance with the Minor Figures Travel Policy.

You’ll be based out in the field in your region. Work from home flexibility is supported but we would expect you to be out in the field a minimum of 4 days a week.

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.

WHAT’S NEXT

You’re sold? Are you ready to hit send?

Submit a CV and any supporting documents to us & tell us why you want to work with us at Minor Figures.

Just a heads up, we’re not a traditional team of recruiters and hiring managers. We want to see the human version of you, not just the black & white copy. Our need to find great people needs to be met with a fun and positive recruitment journey, so tell us more about you, however the heck you want.

FOR RECRUITMENT AGENCIES:

For all recruitment agencies: We value the impact & work recruitment agencies have & do. We have people that have worked within & relied heavily on the support of agencies in their career. That said however, we’d really appreciate it if we didn’t receive any unsolicited or out of the blue applications.

Minor Figures

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