About Us

SIMPLi makes Regenerative Organic Certified™ pantry staples with roots, cultivated in centuries-old fields and grown to truly nourish.

Quality starts in the soil. That’s why our heirloom beans, ancient grains, and single-origin oils are naturally more nutrient-dense. Every batch is independently tested through 200+ ISO-certified lab tests, so what you feed your family is as pure as the soil it came from.

Founded in 2020 by Sarela Herrada and Matt Cohen, parents to three young children, SIMPLi pairs deep agricultural heritage with operational rigor to scale regenerative food that nourishes families today and helps build a healthier future for the next generation.

At SIMPLi, our 8 Norms guide our teams to deliver the highest quality work to our partners & customers. By embedding these Norms into our daily life, we are creating a culture that thrives on excellence and

accountability.

1. Own It – We take full responsibility for what we build – our words, our work, and our impact. We don’t wait to be told. We anticipate, act, and own outcomes.

2. Bring The Heat – We show up with energy, presence, and emotion. Passion fuels performance, and we bring it every time – loud, proud, and full-on.

3. Build Boldly – We move fast, take smart risks, and challenge the status quo. Safe is slow. Perfect is too late. We build what's next.

4. Keep It Tight – We follow through with clarity and discipline. If we say we’ll do it, we do it – cleanly, clearly, on time, every time.

5. Say The Thing – We give real feedback, early and often. No politics. No drama. Just direct, human conversations rooted in trust.

6. Win Together – We’re not just teammates – we’re all in. We show up for each other, share the weight, and celebrate our wins like they matter. Because they do.

7. Raise The Bar – We hold ourselves and each other to the highest standard. Excellence is how we show respect – to the work, the mission, and each other.

8. Stay In It – You stay in dialogue when things get tough, not just ease. You don’t shut down or ghost – you stay connected.

If you’re passionate about food, sustainability, and making a difference, then SIMPLi is the place for you!

Role Description

SIMPLi is looking for a highly organized, detail-oriented Account Coordinator to support our FoodService Business Development and Account Management teams. This is an excellent opportunity for someone who is eager to learn, enjoys solving problems, and wants to grow within a fast-paced food company.

The ideal candidate thrives on organization, takes ownership of their work, and is comfortable leveraging technology—including AI tools—to improve efficiency. As you develop in the role, there will be opportunities to take ownership of smaller customer accounts and help identify growth opportunities.

Key Responsibilities

Sales & Business Development Support

Support the Business Development and Account Management teams with day-to-day administrative tasks, meeting preparation, and customer presentations.

Assist in researching prospective customers, new channels, and market trends to help build the sales pipeline.

Help prepare proposals, price quotes, sell sheets, and other customer-facing materials.

Support planning and execution of trade shows, food shows, and customer events, including logistics, samples, and materials.

Sample & Order Coordination

Coordinate customer sample requests from initiation through delivery, tracking each request and following up on customer feedback.

Partner with operations and customer service to support order fulfillment and help resolve shipment, delivery, or documentation issues.

CRM, Reporting & Data

Maintain accurate customer records, contacts, and opportunities within the CRM, ensuring data integrity across systems.

Prepare recurring and ad hoc reports and analyze sales data to support forecasting, pipeline reviews, and account planning.

Ensure customer information, pricing, item specifications, and documentation remain accurate and up to date.

Account & Relationship Support

Serve as an internal point of contact for customer inquiries, routing requests to the right team member and ensuring timely follow-up.

Help track projects, customer follow-ups, and internal action items across the sales team.

Support communication with distributor and broker partners, including sharing product information, updates, and required documentation.

Collaborate with cross-functional teams including operations, customer service, and marketing.

Over time, manage a portfolio of smaller customer accounts while identifying opportunities to expand business.

Experience

Bachelor’s degree in business, marketing, or a related field preferred; equivalent experience also welcome.

1–2 years of experience in sales support, customer service, or administrative roles preferred, but not required.

Strong proficiency in Microsoft Excel and the broader Microsoft Office suite (Word, PowerPoint, Outlook).

Experience with CRM systems or the ability to learn new systems quickly.

NetSuite or Oracle experience is helpful.

Comfortable using AI tools to improve productivity and streamline workflows.

Exceptional organizational skills with strong attention to detail and the ability to manage multiple projects and deadlines at once.

Strong written and verbal communication skills, with the ability to work collaboratively across teams and interact professionally with customers.

A natural problem-solver who is self-motivated with a high sense of urgency and accountability.

Eager to learn, adaptable, and willing to take ownership of projects.

Willingness to occasionally travel for trade shows, food shows, and customer events.

Foodservice, food manufacturing, or CPG industry experience is preferred but not required.

SIMPLi

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