About Us

There’s a difference between eating and being fed. SIMPLi makes Regenerative Organic Certified™ pantry staples with roots, cultivated in centuries-old fields and grown to truly nourish.

Quality starts in the soil. That’s why our heirloom beans, ancient grains, and single origin oils are naturally more nutrient dense. Every batch is independently tested through 200+ ISO-certified lab tests, so what you feed your family is as pure as the soil it came from.

Founded in 2020 by Sarela Herrada and Matt Cohen, SIMPLi pairs deep agricultural heritage with operational rigor to scale regenerative food that nourishes families today and helps build a healthier future for the next generation.

At SIMPLi, our 8 Norms guide our teams to deliver the highest quality work to our partners & customers. By embedding these Norms into our daily life, we are creating a culture that thrives on excellence and accountability.

1. Own It – We take full responsibility for what we build – our words, our work, and our impact. We don’t wait to be told. We anticipate, act, and own outcomes.

2. Bring The Heat – We show up with energy, presence, and emotion. Passion fuels performance, and we bring it every time – loud, proud, and full-on.

3. Build Boldly – We move fast, take smart risks, and challenge the status quo. Safe is slow. Perfect is too late. We build what's next.

4. Keep It Tight – We follow through with clarity and discipline. If we say we’ll do it, we do it – cleanly, clearly, on time, every time.

5. Say The Thing – We give real feedback, early and often. No politics. No drama. Just direct, human conversations rooted in trust.

6. Win Together – We’re not just teammates – we’re all in. We show up for each other, share the weight, and celebrate our wins like they matter. Because they do.

7. Raise The Bar – We hold ourselves and each other to the highest standard. Excellence is how we show respect – to the work, the mission, and each other.

8. Stay In It – You stay in dialogue when things get tough, not just ease. You don’t shut down or ghost – you stay connected.

If you’re passionate about food, sustainability, and making a difference, then SIMPLi is the place for you!

The Role

As Brand Manager, you will play a critical role in shaping how SIMPLi shows up in the channels that turn brand equity into sales. This is a build-it opportunity to lead a fast-growing, better-for-you food brand's retail, trade, and foodservice presence — from packaging and shelf execution to the trade shows and launches defining SIMPLi's next stage of growth.

This role requires a strategic, analytical, consumer-insights leader who can translate brand direction into retail and trade execution, influence cross-functional partners, and drive projects with excellence. The Brand Manager will work closely with the Director of Marketing, Creative Manager, Content Producer, Sales teams, brokers, distributors, and outside agency partners to accelerate growth and strengthen SIMPLi's presence at retail.

What you will do…

Brand Strategy & Growth Leadership

Identify and evaluate growth opportunities, usage occasions, product formats, channels, and consumer segments

Champion consistent packaging, POS, and in-store execution that reinforces SIMPLi's brand equity at every retail touchpoint

Analyze trade spend, retail media performance, and demo program results to inform decisions and recommend action

Consumer Insights & Marketing Leadership

Leverage consumer, shopper, and category insights to identify unmet needs and unlock growth opportunities

Partner with the Creative Manager to translate retail and trade priorities into packaging, POS, and booth designs that convert

Ensure products, packaging, and trade materials reflect a deep understanding of shopper behavior at the shelf

Innovation & Launch Management

Own the 4Ps (product, price, place, and promotion) for the retail portfolio, applying deep analytical skills to guide strategic business decisions

Lead the direction and execution of the innovation and renovation pipeline, from concept development through in-market execution

Partner closely with Sales and Sourcing teams to identify new product opportunities and strengthen the existing portfolio

Drive cross-functional coordination to keep launch timelines, budgets, and retail readiness on track

Business & Financial Management

Monitor and analyze trade spend and the retail marketing budget, managing investment to maximize return across retail media, co-op, and demo programs

Lead day-to-day management of demo program, tracking performance against cost and coverage targets

Partner with the Director on retail and trade show budgets, flagging risks and opportunities as they emerge

Manage retail media and co-op marketing investment

Leadership & Cross-Functional Influence

Serve as the day-to-day owner and voice for SIMPLi's retail, trade show, and foodservice presence, internally and with outside partners

Build and maintain relationships with brokers, distributors, and agency partners

Partner closely with the Sales, Sourcing, Ops, and Creative teams

Who you will partner with….

Director of Marketing, Creative Manager, Content Producer, the Sales team, Sourcing, Ops, brokers and distributors, retailers, and SIMPLi's agency partners.

Must have qualifications

Bachelor's degree required

3–5 years of progressive brand, trade, or retail marketing experience, ideally in CPG or food & beverage

Strong track record developing and executing retail and trade marketing programs

Demonstrated experience leading product launches, collabs, or renovation initiatives from planning through execution

Deep understanding of consumer insights, category analytics, and marketplace trends

Strong analytical and financial acumen — comfortable managing budgets, trade spend, and vendor/agency performance

Proven ability to lead cross-functional projects and influence partners across creative, sales, and outside agencies

Additional skills & experience

Passion for building beloved, better-for-you food brands

Leadership and people-development instincts

Experience working on emerging or fast-growing CPG brands

Deep understanding of shopper, retail, and category trends

Knowledge of consumer insights, with experience analyzing consumer and sales data to draw concrete conclusions for building the brand and new products

Excellent communication, storytelling, and presentation skills

Ability to thrive in a fast-paced, small-team environment, balancing strategic thinking with hands-on execution

Food industry and/or meal solutions experience preferred

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