What is THIS™?

THIS™ is a high-growth, VC-backed emerging leader in producing plant-based food. Meat-alternatives, to be exact. In fact, if we’re being reallllly exact – our products are at the leading-edge of the plant-based sector in terms of taste, texture and appearance. Here’s our Insta, for a quick stalk

It’s worth mentioning that since our launch in June 2019, the company has experienced extremely significant growth in revenue. In 2023, THIS™ topped The Grocer and Alantra’s annual Fast 50 list, a ranking of the country’s fastest-growing food and drink companies on two-year sales growth. We have strong aspirations to continue this growth trajectory as we aim to be the number 1 plant-based brand in the UK and beyond and we believe we have the team and investment to achieve this.

Why are we doing THIS™?

Andy and Pete are our co-founders and their last job entailed selling tonnes (literally tonnes) of meat. Then they felt bad. Also, they felt like meat-alternatives weren't really for people who love the taste of meat. So they’ve basically ended up making THIS™ for themselves, but they’d love other meat-lovers to give it a go too. THIS™ is a game-changer.

At our core, our vision is to have a world where animals aren’t food and the environment is protected.

Our mission statement to guide us to getting there is:

“We will lead a revolution with our ridiculously delicious and nutritious plant-based food.”

What’s with this role?

With lots to do and endless opportunities to go after, you will fully immerse yourself into the world of Out-of-Home (OOH), managing a selection of wholesalers and end users across Pubs, Restaurants, Travel, Leisure and QSR, to name but a few. You will have total ownership of your account strategies and will work with the OOH Controller to raise THIS’ profile in a highly competitive, exciting market.

This role will also focus on bringing in new business, whether that’s a new contract caterer, pub group or restaurant chain, showing them our ridiculously tasty products and explaining why THIS should be their go-to, plant-based choice on menu.

What will you be getting up to?

Own & grow core wholesalers by driving free trade business and unlocking large end users across multiple sectors (B&I, Leisure, Healthcare, Education, Restaurants, Pubs & Hotels)

Own & deliver new business strategy, working with the OOH controller to identify areas for growth

Regular sales forecasting, tracking & reporting

Grow distribution of core SKUs and land NPD in-line with company launches and marketing moments

Build and negotiate new business proposals, and renegotiate existing ones

Develop and execute exceptional customer JBPs that deliver against company targets, goals, and objectives

Partner with the Category team to generate insights and unlock growth opportunities across OOH using Category data

Leverage wholesaler sales-out data to pinpoint and prioritise opportunities to accelerate growth for THIS.

Visit customers and prospects, where possible, to establish and build long-lasting relationships

Support at tradeshows and fully manage customer trade events, collaborating with the Marketing team in the process.

What are we looking for?

Someone with a minimum of 18-months FMCG OOH experience and/or FMCG Grocery experience looking to broaden their Commercial acumen

The ability to pick up accounts and hit the ground running, we need someone with a passion and drive for OOH and developing this side of a fast-paced company.

Someone with the ability to ‘move the dial’ with customers and whose comfortable speaking to buyers and chefs

A willingness to meet customers face-to-face

Experience in a field sales role is massive benefit

Someone who has a massive passion for food is a huge tick. You might find yourself cooking and pitching to chefs from the very start.

This person will need the ultimate can-do attitude, and knock through what will seem like brick walls. We are leading the category in terms of product, and for us to stay there, we need to be relentless.

Positive attitude, proactivity and a tenacious character: things in our business can change very quickly, so being comfortable reacting quickly to unexpected opportunities and challenges is super important too!

Ability and interest to work cross-functionally, we’re a small team and believe that strong collaboration will take us further than working in silos

Honesty & integrity - a conviction in your work to improve your small patch of the world for yourself and for others

We don’t take ourselves seriously and we laugh at the most silly, stupid things… So you don’t need to be a stand-up comedian but having a sense of humour is defo necessary.

Team player: we’re colleagues but also mates

Alignment with our company values:

Be Kind: We support and include each other, we’re honest and give feedback, we’re considerate and act with love and trust, we have fun, and we look after the planet.

Be Brave: We’re adaptable and embrace change, we’re resilient and have a growth mindset, we think creatively and speak up, we change course if we need to, and we learn and grow.

Be Focused: We always drive towards our mission and vision, we make sustainable long-term decisions, we deliver for our consumers by prioritising the right things, we think business-minded - brand and consumer, and we own our own roles.

Be Passionate: We’re ambassadors of our company and products, we’re THIS™ geeks and experts, we’re purpose-led, and we’re aware of our impact on the outside world.

From our side

A competitive salary that fairly recognises your experience and potential.

25 days paid Holiday Allowance, plus the 8 bank holidays, plus 1 paid Wellbeing Day a month to take off to dedicate to yourself. That’s a total of 45 paid days off per full year – we care about our team’s wellbeing, so we make sure you have time to fully switch off, rest, and recharge (and yes, everyone actually takes them every single month!)

Hybrid working – 3 days (Tues, Wed, Thu) in the office

Flexible working hours – We're not a 9-5. Our focus is on your ability to deliver for the business, not your ability to keep strict working hours.

Private healthcare including mental health support

Life assurance

Access to our Freebie Freezer so you can eat as much of THIS™ as you fancy.

The chance to have a meaningful impact

As a relatively small, albeit growing, team you'll be exposed to, and have the chance to contribute towards, challenges and projects at all levels and in all areas of the business. A good idea is a good idea, regardless of the experience or seniority of who came up with it.

We'd love to hear from you, so feel free to apply with your CV and we’ll get back to you as soon as we can!

THIS’ Equity, Diversity and Inclusion hiring commitment

We are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels a true sense of belonging. We celebrate the unique backgrounds, perspectives, and experiences of all our team members and strive to create an environment that encourages authenticity, collaboration, and growth. We actively encourage applications from individuals of all backgrounds, particularly those underrepresented in our industry. If you need any adjustments to the recruitment process to help you perform at your best, please let us know – we're here to help you.

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