What is THIS™?

THIS™ is a high-growth, VC-backed emerging leader in producing plant-based food. Meat-alternatives, to be exact. In fact, if we’re being reallllly exact – our products are at the leading-edge of the plant-based sector in terms of taste, texture and appearance. Here’s our insta, for a quick stalk - www.instagram.com/this.uk

It’s worth mentioning that since our launch in June 2019, the company has experienced extremely significant growth in revenue. In 2023, THIS™ topped The Grocer and Alantra’s annual Fast 50 list, a ranking of the country’s fastest-growing food and drink companies on two-year sales growth. We have strong aspirations to continue this growth trajectory as we aim to be the number 1 plant-based brand in the UK and beyond and we believe we have the team and investment to achieve this.

Why are we doing THIS™?

Andy and Pete are our co-founders and their last job entailed selling tonnes (literally tonnes) of meat. Then they felt bad. Also, they felt like meat-alternatives weren't really for people who love the taste of meat. So they’ve basically ended up making THIS™ for themselves, but they’d love other meat-lovers to give it a go too. THIS™ is a game-changer.

At our core, our vision is to have a world where animals aren’t food and the environment is protected.

Our mission statement to guide us to getting there is:

“We will lead a revolution with our ridiculously delicious and nutritious plant-based food.”

What’s with this role?

You're the brain and voice behind our content – bold, irreverent, and impossible to ignore. You’ll make people laugh, think, and want to swap their bog-standard sausage for THIS™.

You’ll run all our content across all digital to drive engagement, reach, and have conversations across every channel that matters

What will you be getting up to?

Develop and execute our Social Strategy with the support of the Senior Marketing Manager.

Own and confidently execute our multi-channel content strategy across Meta, TikTok, blogs, and our website – and whatever platform comes next.

Be the brand voice – loud, proud, and unapologetically plant-based – in every post, story, caption, and blog.

Report monthly on digital performance, using the results as direction to create even better content. Think, social listening and analytics.

Come up with scroll-stopping, fearless content that entertains and educates (bonus points if it makes people slightly uncomfortable)

Work with our designers, and agencies to keep content fresh, irreverent and on-brand.

Manage and lead multiple projects without breaking a sweat.

Jump on trends before they’re tired to make sure we’re current and relevant.

Collaborate across teams (within marketing, innovation and sales) to align content with launches, campaigns, and any other shenanigans.

What are we looking for?

You’ve got 3+ years’ experience managing content across multiple social and digital channels.

You know how to execute a campaign rollout.

You can copy write well and flex to our tone of voice.

You know your way around a content calendar.

You’re confident, proactive, and can take a half-baked idea and turn it into something.

You care about making our world a better one to live in, and champion our vision.

You driven and thrive in fast-moving environments.

Bonus points if:

You’ve worked in food or purpose led brands.

You’ve got a portfolio that makes us laugh, gasp, or maybe cry.

Naturally proactive, organised, and efficient.

You have a knowledge of AI in the marketing space (this is a real nice to have)

Alignment with our company values:

Be Kind: We support and include each other, we’re honest and give feedback, we’re considerate and act with love and trust, we have fun, and we look after the planet.

Be Brave: We’re adaptable and embrace change, we’re resilient and have a growth mindset, we think creatively and speak up, we change course if we need to, and we learn and grow.

Be Focused: We always drive towards our mission and vision, we make sustainable long-term decisions, we deliver for our consumers by prioritising the right things, we think business-minded - brand and consumer, and we own our own roles.

Be Passionate: We’re ambassadors of our company and products, we’re THIS™ geeks and experts, we’re purpose-led, and we’re aware of our impact on the outside world.

From our side

A competitive salary that fairly recognises your experience and potential.

25 days paid Holiday Allowance, plus the 8 bank holidays, plus 1 paid Wellbeing Day a month to take off to dedicate to yourself. That’s a total of 45 paid days off per full year – we care about our team’s wellbeing, so we make sure you have time to fully switch off, rest, and recharge.

Hybrid working – 3 days (Tues, Wed, Thu) in the office

Flexible working hours – We're not a 9-5. Our focus is on your ability to deliver for the business, not your ability to keep strict working hours.

Private healthcare

Life assurance

Mental health support - the company pays for Spill, a mental health wellness provider that gives everyone access to mental health resources, and free therapy sessions.

Access to our Freebie Freezer so you can eat as much of THIS™ as you fancy.

The chance to have a meaningful impact

As a relatively small, albeit growing, team you'll be exposed to, and have the chance to contribute towards, challenges and projects at all levels and in all areas of the business. A good idea is a good idea, regardless of the experience or seniority of who came up with it.

We'd love to hear from you, so feel free to apply with your CV and we’ll get back to you as soon as we can!

THIS’ Equity, Diversity and Inclusion hiring commitment

We are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels a true sense of belonging. We celebrate the unique backgrounds, perspectives, and experiences of all our team members and strive to create an environment that encourages authenticity, collaboration, and growth. We actively encourage applications from individuals of all backgrounds, particularly those underrepresented in our industry. If you need any adjustments to the recruitment process to help you perform at your best, please let us know – we're here to support you.

THIS

New Jobs

Digital Manager