About Vegavero

At Vegavero, we believe that true health starts with nature. That’s why we create science-backed, plant-based supplements that support holistic well-being — without compromise. We’ve built a strong eCommerce presence and we are now working to bring brand and values even closer to our customers.

To drive this next phase of growth, we’re looking for a strategic, hands-on Senior Brand Manager to lead the evolution of our portfolio and our brand across all touchpoints to the next stage of growth.

Your Role

You will be the strategic owner of our product portfolio and a guardian of the Vegavero brand. Using the 4Ps framework — Product, Price, Place, Promotion — you’ll drive portfolio success while ensuring every customer touchpoint reflects our mission and values. You’ll report directly to the CEO and work closely with product development, eCommerce, design, and marketing teams.

BRAND ESSENCE

You shape how our brand is perceived and experienced.

• Define and evolve the Vegavero brand strategy, including positioning, tone of voice, values, and visual identity

• Ensure consistent brand storytelling across Amazon, D2C, packaging, campaigns, and social media

• Translate customer insights into emotionally resonant messaging that connects with our core audience

• Act as the internal brand champion — from creative briefs to packaging to campaigns

• Work with design and content teams to elevate brand expression at every stage of the customer journey

PRODUCT

You define what we offer and how it aligns with the brand.

• Build and drive product portfolio strategy

• Identify opportunities for innovation or improvement based on customer insights, market trends, and performance data

• Monitor the product lifecycle from launch to maturity and drive improvements, delists and/or acceleration

• Ensure all products align with Vegavero’s values: natural, plant-based, scientifically grounded

PRICE

You optimize for customer value and commercial success.

• Define pricing strategies in collaboration with leadership and finance

• Monitor margins and category profitability across Amazon and D2C

• Benchmark competitors and identify pricing opportunities by channel

• Develop promotional pricing strategies in line with both performance and brand perception

PLACE

You tailor our assortment for each sales channel.

• Shape and manage the product assortment for Amazon and the upcoming Vegavero D2C webshop

• Collaborate with eCommerce to optimize product presentation, filtering, bundling, and merchandising

• Align product launches and portfolio structure with the needs of each customer journey

• Coordinate with logistics and supply chain on availability and lifecycle planning

PROMOTION

You lead the storytelling and demand generation.

• Develop messaging strategies for product launches, promotions, and campaigns

• Brief creative, content, and performance marketing teams to ensure brand-consistent execution

• Contribute to retention strategies (email/SMS) with brand-led storytelling and education

• Support influencer and social campaigns with category-aligned narratives

Who You Are

• 5-7 years of experience in brand management, category management, or product marketing (ideally in supplements, wellness, beauty or FMCG with exposure to eCommerce)

• A strategic thinker who can connect brand vision with commercial execution

• Strong analytical skills paired with creative instinct and brand sensitivity

• Comfortable working cross-functionally and managing complex projects end-to-end

• Data-savvy, hands-on, and outcome-driven

• Fluent in English; German or Italian is a strong plus

What We Offer

• A strategic, high-impact role where you own both brand and product performance

• The chance to shape the future of a mission-driven wellness brand

• A flat, entrepreneurial environment with direct access to leadership

• Competitive salary and performance-based bonus

• Based in Berlin with a hybrid work model

• Team events, product discounts, and a brand you’ll be proud to represent

Vegavero

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Senior Brand Manager