Overview:
Sobo Foods is an unapologetically Asian American frozen food brand based in the San Francisco Bay Area, founded in 2023. We are inspired by nostalgia, but crafted with the future in mind. Our vision is to reimagine the flavors of our childhoods using high-protein, veggie-packed recipes that our families would be proud of. Up first? The frozen dumpling!
Sobo is led by experienced entrepreneur Eric Ji Sun Wu. Previously, Eric co-founded Gainful, a personalized sports nutrition company. Eric is a Forbes 30 Under 30 honoree in the Food & Drink category and has raised over $20
The best way to get a sense for Sobo’s vibrant community and AAPI-led brand is by visiting our TikTok and Instagram
Key Responsibilities:
Set the social media strategy for modern, healthy Asian American CPG brand
Set and execute a plan to grow our following on TikTok & Instagram (primary channels) + Linkedin & Twitter (secondary channels) while maintaining excellent engagement rates
Post wildly creative, highly engaging, thoughtful, on-brand, and channel-appropriate content 2-3x weekly on both TikTok and Instagram (content can be repurposed for both platforms where relevant).
Concept, film, edit, and star in original Sobo content across social platforms
Work closely with Eric (Sobo founder) to create and edit founder-led social content
Write all copy for social media captions
Source high quality UGC from both community and influencer across social platforms
Day-to-day community engagement/management, interacting consistently with other brands and commenting/liking/sharing relevant content
Triaging and responding to any inquiries we receive via social DMs
Monitor performance metrics and report on ROI in our monthly social media meeting
Requirements:
Excellent organization, verbal, and written communication skills
Experience creating food content, preferably Asian food content for an American audience.
Experience working with consumer brands, preferably on social content & collaborations
Extreme self-starter who thrives when given full autonomy and creative license
“Chronically online”, first to the latest trends across Instagram and TikTok, with a strong and brand-aligned personal presence on these platforms.
Eager to join and support an AAPI-led business
Passionate about health & nutrition
LOVES food, the people who make food, and the cultural stories that food can tell
Details:
Location: SF Bay Area preferred, remote ok
Hours: Part-time, flexible (min 5 hours/week)
Pay: Monthly retainer (independent contractor)
Perks: Sobo gear. Access to food events around the Bay Area. Unlimited dumplings 🥟
Benefits: N/A
Visa sponsorship: Not available
Start Date: November 2025 (ASAP)
End Date: Extraordinary team members will be considered for full-time employment
How to Apply: Email the following to hello@sobofoods.com
Resume and/or Linkedin profile
Portfolio and/or social media profiles (Instagram & TikTok)
Your favorite food
