Overview
At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.
Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.
Responsibilities
The Senior Designer for Alvalle will play a critical role in shaping and scaling the brand as part of PepsiCo’s expanding Food Ventures portfolio. Partnering closely with cross-functional teams and design experts, this role will help define and execute the global brand design strategy across product architecture, visual identity, packaging, and innovation pipelines.
This individual will lead end-to-end design projects from concept through execution – translating consumer insights and business objectives into compelling design solutions. Responsibilities include developing and evolving the Alvalle brand identity, driving packaging and structural design, and ensuring consistency across all touchpoints.
Qualifications
- Bachelor’s Degree in Design or equivalent experience plus minimum 4+ years’ experience as a multidisciplinary designer taking projects from concept through completion
- Should have full-time agency side and or client-side experience
- Advanced experience with Adobe Creative Suite and Firefly software
- Must be willing and able to travel 15% of the time
Preferred Qualifications:
- Strong typography skills, conceptual design skills, and design strategy experience
- 360 brand design experience (i.e., print, packaging, digital, environmental, experiential)
- Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow
- Extraordinary design taste and expertise with an excellent sense of design trends
- Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)
- Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions
- Effectively communicates (verbally and written) with internal and external business partners
- Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises
- Ability to multitask. Excellent time and project management skills to be able to meet project deadlines
