BodyHealth is a rapidly growing Nutritional Supplement company based in Dunedin, Florida!
The Director of HCP Wholesale is responsible for owning and scaling the company’s practitioner-focused wholesale channel, with full accountability for revenue growth, strategy, and execution. This role is designed as a player–coach position: a senior leader who both sets strategy and actively manages key accounts while building and leading a high-performing sales organization.
This individual will drive the long-term expansion of the Practitioner Wholesale channel—potentially into a significant standalone revenue stream—while ensuring disciplined channel integrity, targeted customer qualification, and close cross-functional alignment with Marketing, Sales Operations, and E-commerce.
This role owns B2B sales to independent healthcare and wellness practices (e.g., functional medicine, chiropractic, PT, sports performance, med spa, nutrition, integrative clinics) through practitioner wholesale programs (resale/clinic dispensing). This is not hospital/IDN/GPO institutional selling and not retail grocery/CPG account management.
Key Responsibilities:
Own overall revenue growth, forecasting, and performance for the Practitioner Wholesale channel
Develop and execute a multi-year strategy to scale practitioner wholesale domestically and, where appropriate, internationally
Lead, mentor, and develop the practitioner wholesale sales team, including identifying opportunities for future headcount as volume grows
Identify and qualify larger inbound and outbound opportunities, routing them appropriately across the team
Partner closely with Marketing, E-commerce, and Sales Operations to ensure coordinated campaigns, messaging, and timing across wholesale and retail channels
Guide practitioner-specific tone, content, and education strategies distinct from retail marketing efforts
Collaborate on paid advertising, email, SEO, and digital initiatives to proactively target healthcare practitioners
Identify and prioritize relevant trade shows, conferences, and industry events for practitioner outreach and brand growth
Evaluate international practitioner opportunities, understanding regulatory considerations, labeling requirements, and country-specific nuances
Build a scalable operating model that balances inbound demand with proactive growth initiatives
Establish KPIs, metrics, and reporting cadence to track performance and guide decision-making
Qualifications:
Bachelor’s degree in Business, Marketing, Life Sciences, or a related field, or equivalent experience
8+ years of progressive sales experience, with significant exposure to healthcare practitioners or professional wholesale channels
3+ years of sales leadership experience, including managing and developing sales teams
5+ years selling physical products (supplements, consumables, diagnostics, med spa supplies, rehab products, etc.) into independent practices via a wholesale or professional channel
Proven success scaling a practitioner-focused or B2B wholesale sales channel
Demonstrated ability to operate as a player–coach, balancing strategy with direct account ownership
Strong understanding of the healthcare practitioner landscape (e.g., physicians, functional medicine, chiropractic, performance, or allied health)
Experience partnering cross-functionally with Marketing, Sales Operations, and E-commerce teams
Excellent strategic thinking, communication, and execution skills in a growth-oriented environment
Benefits:
15 days PTO
40 hours of sick time
Medical
Dental
Vission
10 Paid Holidays
Access to product line for free in office
Discount on products
Requirements added by the job poster
5+ years of work experience with Wholesale
3+ years of work experience with Dietary Supplements
3+ years of work experience with Sales Leadership
