Key Account Manager
Department: Sales
Location: Hybrid and partly field-based in Sweden | Travel across Sweden and Denmark as required
About Sproud
Since 2018, Sproud has aimed to create plant-based milk products that taste good, are healthy and sustainable. Sproud makes plant-based milks from yellow split peas and sells in more than 35 countries. The team has 17 full-time employees across three hubs.
About the role
Reporting directly to the Global Head of Sales, you will own and grow Sproud's key customer relationships in Sweden, with a primary focus on retail and strategic HoReCa chains. You will also build a strong new-business pipeline across Danish retail and HoReCa. Alongside direct account ownership, you will lead the external retail sales force in Sweden, setting priorities, targets and ways of working to improve distribution, visibility and rate of sale. This is a highly autonomous, remote and field-based role involving commercial ownership from first contact through to sustainable growth.
Key aspects of the role
• Own and execute customer and channel strategy across Swedish retail and HoReCa while developing growth opportunities in Denmark.
• Manage and grow Swedish retail key accounts through relationships, joint business planning, range development and customer execution.
• Build relationships with retail buyers and category teams to increase listings, distribution, visibility and rate of sale.
• Prospect, pitch and win strategic HoReCa customers in Sweden, including coffee chains, bakeries, hotels, restaurant groups and foodservice operators.
• Build and convert a retail and HoReCa opportunity pipeline in Denmark.
• Lead new business from account mapping and first contact through negotiation, onboarding and long-term development.
• Lead the external retail sales force in Sweden through objectives, call priorities, tools, coaching and field execution.
• Use Nielsen, point-of-sale and customer data to identify opportunities and improve distribution, promotions and sales.
• Develop customer plans, forecasts, budgets and performance reviews.
• Negotiate pricing, listings, promotional plans, customer terms and commercial agreements.
• Own volume, revenue, gross margin, customer investment and profitability across assigned accounts and channels.
• Maintain CRM pipeline and customer activity records.
• Work with Marketing, Supply Chain, Finance and Customer Success on customer launches and execution.
About You
The employer seeks a commercially experienced key account manager with 3–5 years of FMCG sales or account-management experience, ideally in Swedish grocery and retail. Strong HoReCa/foodservice and new-business development experience are desired, as are customer planning, negotiation, budgeting and forecasting skills, data analysis, and experience leading an external field sales force. The role requires independent work and travel across Sweden and Denmark. Fluent Swedish and English are essential; Danish is an advantage. Experience in beverages, coffee, dairy, plant-based products or premium FMCG is desirable.
Sproud is looking for someone commercially ambitious and resilient, who takes ownership, builds trust, and combines strategic account management with active field work. The role reports to the Global Head of Sales and offers ownership of Sproud's Nordic growth agenda, performance-based variable pay and opportunities for progression. Sproud is an equal-opportunity employer and uses blind CV review.
