International Marketing Manager / Marketing Lead

Location: Hammersmith

Hybrid: 3 days onsite

Travel required: Frequent European travel to key markets

Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy.

Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK.

This growth has been fueled by our relentless focus on making natural Gut Health accessible to all. The brand has expanded beyond its range of core drinks to include Kefir Yogurts and Kefir Protein. As a result, Biotiful is sold in all major UK grocers, in OOH channels and is now also expanding internationally.

We’ve already started making Natural Gut Health accessible internationally with listings in leading retailers in France, Benelux, Ireland and the Middle East. This is where you come in - we’re looking for a creative self-starter and team player who takes ownership, sweats the details, and cares deeply about making their work count to grow the brand further in these markets and beyond.

With strong momentum, big ambitions, and a passionate team, we’re building something special —and we’re looking for an International Marketing Manager who shares our passion for health and wellbeing and is ready to take on a challenging yet rewarding role in shaping the future of the brand across Europe and beyond. This role comes with lots of autonomy, working closely with Biotiful International GMs to provide Marketing firepower as we accelerate our expansion of Natural Gut Health Internationally.

Roles & Responsibilities Include But Are Not Limited To

International Category Leadership & Communications

Design and implement integrated communication plans tailored to each market

Align campaigns with master brand guidelines while ensuring local relevance

Identify and work with professional Key Opinion Leaders to leverage the science behind Kefir

Own brand & influencer partnership relationships and leverage them as a key awareness and consideration driver

Lead awards and trade PR opportunities to gain or maintain category leadership

Brand & Shopper Events:

Ideate and support activation of brand events (B2C and B2B) ensuring alignment with brand values and strategy

Develop and implement both Brand and Shopper marketing plans to drive awareness and conversion at point-of-sale

Manage agency partners for creative development, production, and execution quality

Work collaboratively with cross-functional teams internally and external agencies

International Websites & Social Media

Manage and optimise international website content to ensure relevance and consistency across markets

Manage and work with agencies on localised social media platforms and campaigns

Work collaboratively with UK Marketing team, as well as Product teams

International NPD & EPD Planning, Execution & Launch

Lead planning and execution of New Product Development (NPD) and Existing Product Development (EPD) launches across assigned markets

Collaborate with cross-functional teams to ensure timely delivery and market readiness

Adapt proven strategies to local market needs and regulatory requirements

What You Will Need To Succeed

Experience in SMEs and/or FMCG

International experience – localising global brands and working with distributors

An ambitious self-starter, high energy, gutsy – not afraid to roll your sleeves up

Proven success record of delivering results

Passion for health and wellbeing

Thrives under pressure in fast paced environments

Strong Project management skills and attention to detail

Effective management of 3rd party agencies

Great written and oral communication skills for content writing

Nice-to-haves

Fluency in French (preferred)

Other languages – Dutch, German

Has experience of living and/or working in France

Food & well-being industry experience

#hiring #biotiful

We can offer a hybrid working model, competitive package and great working environment so if you’re interested, please apply via the link.

Biotiful Gut Health

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International Marketing Manager