Category Manager – Convenience & International
Shape the future of one of the UK's fastest-growing FMCG brands
Location: Hammersmith, London (3 days per week)
At Biotiful, we're on a mission to improve the nation's gut health.
As the UK's No.1 Kefir brand, we're transforming the dairy category with products that are nutritious, innovative and loved by consumers. Our growth has been exceptional, but we're only just getting started.
To support our next phase of growth, we're creating a brand-new Category Manager role. This is an opportunity to join at a pivotal moment, take ownership of our category agenda with key partners across the Convenience channel as well as our rapidly growing International markets.
If you're commercially minded, thrive in a fast-paced environment, and enjoy turning shopper and consumer insight into action, we'd love to hear from you.
What You'll Be Doing
Reporting to the Category Controller, you'll lead category strategy across Biotiful's Convenience customer base, helping retailers unlock growth opportunities as well as opening up new white space opportunities partnering with the Sales team.
You'll also be creating the category function within the International team using data, insight and market understanding to influence decisions, strengthen retailer partnerships and ensure Biotiful remains at the forefront of driving on of the fastest growth categories within these markets.
Key Responsibilities Include
Be the category lead for key Convenience customers, building trusted relationships and delivering category growth plans.
Identifying opportunities through analysis of shopper behaviour, consumer trends and market performance
Delivering compelling recommendations around assortment, merchandising, space and promotional effectiveness
Lead market trend analysis across key International markets & partner with Sales to identify opportunities and risks
Translating complex data into clear, actionable stories that drive change
Monitoring market activity, competitor performance and emerging consumer trends
Why this role is different
This isn't a traditional category role focused on a single customer account.
You'll have responsibility across Biotiful's Convenience customer base, giving you broad exposure, genuine influence and the opportunity to shape category strategy at a national level.
As a newly created position, you'll also play an important role in driving the International business focusing on key markets to deliver market category strategies and recommend growth plans in conjunction with the Sales team.
What We're Looking For
We're looking for an experienced category professional who combines strong analytical capability with the confidence to influence stakeholders and drive action.
You'll Ideally Bring
Experience in Category Management within FMCG
Convenience and / or Grocery channel experience. International experience would be preferable but not essential.
A track record of influencing customers through category insight and shopper understanding
Excellent presentation, storytelling and communication skills
Experience using data to identify opportunities and deliver commercial recommendations
The ability to thrive in a fast-paced, high-growth environment
Strong relationship-building skills with internal and external stakeholders
A proactive, adaptable and solutions-focused approach
Why Biotiful?
Join the UK's No.1 Kefir brand
Modern Hammersmith office with onsite gym facilities.
As much Biotiful kefir as your gut desires!
Be part of one of the fastest-growing names in FMCG
Influence category strategy across a national and international grocery customer base
Work directly with senior stakeholders and retail partners
Join during an exciting period of growth and transformation
Help build the future of the category function
If you're looking for a role where you can make a visible impact, influence category growth and be part of an ambitious success story, we'd love to hear from you.