Location: UK-based
Contract: Part-Time (2-3 days/week) | Permanent
Start Date: As soon as possible
About Soil Capital
Soil Capital is on a mission to regenerate over 10 million hectares of land by 2030, addressing our environmental and food security challenges through regenerative and low-carbon agriculture. As a leading expert in this field, we have developed the first payment for ecosystem services program for farmers in Europe.
Through our certified programme and our platform, Soil Capital leads the food and ag sector transformation by engaging with blue chip organisations who seek to deliver on their environmental commitments and build supply chain resilience. These business purchase regenerative units, acting as an incentive for farmers to measure and earning improve their agricultural practices.
Our technology supports farmers by allowing them to efficiently and accurately measure farming practices, as well as the GHG balance of their farm which we then audit and certify to generate certificates. This helps farmers understand the levers to accelerate their adoption of regenerative practices.
In the past ten years, Soil Capital has established as a thought leader and a driver of change at scale in France, the U.K. and Belgium. Pursuing its ambitious growth trajectory, it is now expanding geographical and product scopes.
The Role
We're seeking a UK-based part-time Agricultural Marketing & Comms Specialist to strengthen our presence in the UK arable farming sector. You’ll join our dynamic marketing team to build awareness, generate marketing leads, and support our sales efforts through UK-tailored campaigns and farmer engagement initiatives.
This is a hands-on, impact-driven role ideal for someone with a strong data-driven approach and a creative mindset — someone who thrives on improving performance as much as crafting engaging farmer-facing content.
Key Responsibilities
Farmer Acquisition & Engagement
- Support the planning and rollout of multi-channel marketing campaigns (digital, email, events, PR, social media) to drive Marketing Qualified Leads (MQLs) targeting UK arable farmers.
- Support the referral program, partnerships with partners/influencers, and local events.
- Coordinate communication for UK farmers throughout their Soil Capital journey (email, SMS, WhatsApp, in App messages etc).
- Contribute to renewal strategy alongside the UK sales team to maximize retention.
Campaign & Event Support
- Coordinate UK-specific farmer events, fields days, and webinars.
- Identify and assist with local trade shows and community outreach.
Content Creation & Communication
- Craft compelling UK farmer-facing content: case studies, social media posts, newsletters, educational content and blog articles.
- Support production of tailored materials addressing local farmer concerns, regulations, and subsidy frameworks.
Farmer Community Development
- Assist in developing a community of engaged UK-based farmers.
- Identify and test farmer engagement tools tailored to UK needs.
CRM & Performance Monitoring
- Support CRM-driven campaigns in collaboration with sales, including email sequences and automated workflows.
- Track and report key UK marketing KPIs (lead conversion, content reach, event ROI).
Cross-Team Collaboration
- Work closely with the farmer sales team to align marketing initiatives with prospecting and sales goals. Support throughout the entire sales cycle — from lead generating to closing and renewal.
- Build strong, trust-based relationships with key stakeholders, industry partners, and internal teams.
- Partner with Product, Agronomy, and Farmer teams to translate field insights into meaningful content for farmer marketing campaigns.
Candidate Profile
Required Experience
- Minimum 3 years in B2C or B2B2C marketing with a strong emphasis on UK
- agriculture.
- Master’s degree in Marketing, Business Administration, Communications, or a related field.
- Proven success executing multi-channel marketing strategies.
- Strong content creation and storytelling skills, with a keen eye for detail.
- Experience with CRM systems (e.g., HubSpot) and digital marketing tools.
- Comfortable using analytics tools and making data-informed decisions.
- Excellent organizational and project management abilities.
Desired Skills
- Deep understanding of farmer mindsets, trust-building in agriculture, and value chain dynamics.
- Knowledge of sustainability-focused business
- Fluent in English; working knowledge of French a strong plus.
Personality Traits
- Strategic thinker with an operational mindset.
- Assertive, resourceful, and solutions-oriented.
- Strong communicator and storyteller with empathy for the farming community.
- Entrepreneurial mindset with ability to thrive in a fast-paced, mission-driven, and scaling environment, managing multiple projects with agility and excellence.
- Work well under pressure
What We Offer?
- Work with a passionate team leading the transition to regenerative agriculture.
- A mission-driven culture with autonomy, impact, and growth opportunities.
- A pan-European work environment at the crossroads of farming and corporate sustainability.
- Shape the UK strategy in a fast-growing scale-up.
- Enjoy flexibility with a part-time role designed for autonomy and balance.
