About Greenhouse
Greenhouse is an organic beverage company and Certified B Corporation. We believe that growth is always possible, and our purpose is to cultivate healthy habits for thriving lives. As Canada’s first plastic-neutral beverage brand, we fight to make the future cleaner, clearer, and kinder.
With national distribution in Canada, fast U.S. expansion, and a powerful innovation engine, we’re scaling quickly — and we’re looking for a world-class marketing leader to help define the next era of the brand.
The Opportunity
This is not a conventional marketing leadership role. We are intentionally seeking a rare combination of capabilities that tend to emerge through unusual career paths — whether developed inside large, complex organizations or forged hands-on through entrepreneurial and challenger-brand environments marked by rapid scaling and high agility.
We are looking for someone who can bring the full potential of modern marketing to bear — not just executional excellence, but systems-level thinking across growth, brand, innovation, and technology.
The Role
As Head of Marketing, you will operate as a true business builder.
You will own the entire marketing ecosystem — brand, creative, content, data and analytics, agency partnerships, innovation storytelling, paid media, and commercialization support.
You will be directly accountable for accelerating our U.S. expansion, defending and extending our leadership in Canada, sharpening our brand voice (including our sustainability narratives), and building marketing system capabilities.
You will work cross-functionally with Sales, E-commerce, R&D, Operations, and Finance, and act as a senior peer within the leadership team. This role carries ownership, accountability, and creative freedom.
What Makes this Role Different
We’re looking for someone who can operate across the full marketing system:
Outstanding storyteller — for consumers, customers, and internal teams
Commercial CPG thinker — understands how brands scale across portfolios, channels, products, and retailers
Brand and creative leader — able to build a brand with a point of view, and a brand voice embedded with a compelling tension
Digitally fluent innovator — deeply comfortable with modern platforms, data, experimentation, and AI
Innovation partner — capable of guiding ideas from early concept through to market reality
If these capabilities are typically distributed across multiple roles in your current organization, this role exists to intentionally bring them together with the speed, ownership, and accountability that a rapidly scaling company demands.
What You’ll Lead
KPI’s:
Revenue growth %
Gross margin %
Net promoter score
Customer engagement rate
HHP
Market Share
Trial, Repeat and Depth of Repeat rates
Innovation pipeline
TTM Innovation $
New product launch success rate
Growth & Performance (Omnichannel)
Deliver rapid omnichannel growth across Canada and the U.S. with a focus on grocery, retailer marketplaces and ecommerce.
Identify and exploit novel marketing tactics ahead of category incumbents.
Act as a digital innovator: trial, repeat, depth of repeat, attribution, MMM, retail media, CAC/LTV, content testing, incremental lifts, and category insights.
Innovation Leadership
Co-lead the innovation pipeline with R&D and CEO.
Spot whitespace, shape concepts, drive category analysis and claims strategy.
Oversee 4P’s, packaging, naming, go-to-market plans, forecasting alignment, and post-launch performance.
Make tough calls: scale winners and kill slower movers.
Creative&Packaging
Own creative direction across campaigns, content, video, social, and performance assets.
Lead packaging and shopper design optimization.
PR, Influencer & Storytelling
Build and own Greenhouse’s PR engine from near zero.
Develop an influencer and earned strategy that amplifies growth and brand voice.
Turn everyday moments into compelling storytelling opportunities.
AI-Enabled Marketing
Champion AI adoption across the marketing function.
Build workflows, systems, and creative processes that supercharge speed, insight, and content production.
Leadership & Cross-FunctionalCollaboration
Build, lead, coach, a small but highly capable team: Brand Manager, Innovation Manager, Designer, Co-op, Fractional Strategist, and (soon) an Art Director and CX Manager.
Foster the most productive relationships to get the best work from our agencies and partners.
Work deeply with Sales (Canadian + U.S.), Operations, CEO, R&D, and Finance.
Be a cultural force for storytelling, creativity, curiosity, accountability, and speed.
Must-Have Experience
4+ years in marketing leadership roles (Director/VP preferred).
Demonstrated success scaling challenger CPG or beverage brands.
Deep expertise in omnichannel growth marketing.
Proven ability to build and execute sell stories for retailers.
Hands-on with packaging, brand voice, and content.
Heavy experience with innovation + commercialization.
Strong analytics chops and data-driven decision-making.
Comfort operating fast, scrappy, and strategically.
Health + wellness consumer with a strong POV on the space.
Deal-Breakers
Corporate lifers who can’t move fast
Leaders who sit above the work instead of in it
Weak analytics or weak creativity
No consumer goods and services experience
Don’t consume or understand the wellness category
Not digitally native
Note
As a standardized step in the application process, we ask that you complete the Culture Index (TM) Survey so we can see how it may apply to your work related needs as well as our company requirements. It also assists us in better employee management and development. Please complete the survey by following the URL: here.
Greenhouse
As a company, Greenhouse is committed to ensuring that all people-related processes such as recruitment, hiring, promotion, compensation, benefits, and so forth are administered without regard to race, colour, religion, national origin, sex, or age. We value an inclusive workplace and will ensure our practices and policies uphold just this. For individuals with disabilities, accommodations are available.
We are a fast-paced, innovative company looking for a passionate and entrepreneurial marketing leader to help us take our brand to the next level. If you have a track record of success and a passion for driving growth, we want to hear from you. Apply today and let's build something great together.
