About the position
We are seeking a Vice President of Marketing to build Chunk’s marketing function from the ground up. This is a hands-on leadership role — a “one-person show” at the start — reporting directly to the CEO and working alongside senior advisors. The VP Marketing will lay the foundation of Chunk’s marketing engine, refine our brand and GTM, and gradually expand the team and function as the company scales.
The primary mission is to drive demand in US retail and foodservice, increase brand equity, and expand distribution. You’ll combine strategic leadership with executional grit: creating campaigns, managing agencies, building demand funnels, supporting sales, and generating measurable consumer and operator growth.
This role is ideal for an entrepreneurial marketing leader with proven retail/CPG success, who has scaled initiatives or departments from scratch and thrives in a fast-paced, resource-constrained startup environment.
Key pillars & objectives
Brand marketing
- Refine positioning, narrative, and brand assets.
- Deliver consistent messaging across all retail and foodservice channels.
- Achieve double-digit MoM growth in share of voice and steady lift in branded searches.
Demand & distribution
- Build retail and foodservice demand generation engines (paid, organic, trade, events, guerrilla activations).
- Increase retail velocities, expand POD, and secure new distribution.
- Support sales with trade marketing and in-store activations.
Product marketing
- Create and deploy sales enablement tools (POS materials, signage, coupons).
- Optimize website for conversion (retailers, operators, consumers).
- Increase inbound interest and shorten demo-to-deal timelines.
Community & advocacy
- Build grow and activate owned communities (social, email, events) to drive UGC and word of mouth.
- Turn vegans, chefs, and families into advocates and repeat buyers.
Strategy & operations
- Establish the marketing roadmap, KPIs, and reporting cadence.
- Own the marketing budget and reallocate based on ROI.
- Define the future marketing org structure, recruit, and onboard as the function grows.
Responsibilities
- Develop and publish Chunk’s brand-to-demand plan, spanning PR, analyst, social, influencer, and retail trade activations.
- Launch retail and foodservice growth engines: SEO + content, paid media, events, community, affiliates, and partnerships.
- Manage, direct, and optimize external agencies and freelancers (PR, design, content, social).
- Support sales with trade marketing, promotions, and retail activations.
- Own and manage the marketing budget with focus on CAC, ROI, and long-term LTV.
- Produce monthly dashboards with KPIs across retail, foodservice, and consumer funnels; present insights to leadership.
- Forecast hiring needs and gradually build a small, high-performing marketing team.
- Work hands-on with stakeholders, agencies, and designers to deliver high-quality marketing assets.
Requirements
- 8+ years in marketing, including 5+ years in retail/CPG food or beverage.
- Proven retail strategy execution with measurable growth (e.g., 30% velocity increase YoY, 500+ new doors, multiple SKU launches).
- Success in foodservice/trade campaigns with a clear lift in pipeline generation
- Built functions or departments from scratch to scale; prior entrepreneurial/startup experience preferred.
- Managed $500K–$2M annual media budgets across paid retail, digital, PR, and events.
- Led teams of 3–5 FTEs and 5–10 freelancers/agencies across PR, design, and content.
- Strong brand building and category positioning with measurable share of voice and search growth.
- Hands-on with SEO, content, trade shows, retail activations, and UGC-driven community.
- Skilled in analytics tools (Google Analytics, scanner data, CRM dashboards) with proven data-driven decision-making.
- Excellent communicator and cross-functional leader with Sales, Retail, and Foodservice alignment.
- Native English or high proficiency; Hebrew a plus.
- Hands-on doer able to execute campaigns and assets while planning long-term strategy.
Why Chunk Foods
- Category-defining product in the fast-growing plant-based market.
- Significant funding and strong investor backing.
- Opportunity to build the marketing function from zero to global scale.
- Work alongside visionary founders and advisors, with autonomy to shape brand and growth strategy.
- Direct impact on consumer adoption and the future of food.
CV can be sent to careers@chunkfoods.com
