Anchor Ingredients Company is headquartered in Fargo, ND, and is a customer-centric, innovative, and transparent farm-to-food ingredients partner.
Purpose of Position:
This position is responsible for managing, evolving, and executing comprehensive marketing strategies that enhance brand visibility, strengthen brand reputation, drive customer, grower, employee, and prospective employee engagement, and deliver measurable business outcomes.
Key Responsibilities:
Brand Management: Own and evolve the Anchor Ingredients brand identity across all touchpoints, ensuring consistency and relevance in the marketplace.
Campaign Development: Plan, develop, and execute integrated marketing campaigns that support business and commercial objectives.
Event Management: Lead planning and execution of trade shows, conferences, and company events that build brand presence and generate leads.
Marketing Technology & Digital Enablement: Manage marketing technology stack and digital tools to enable efficient, data-driven marketing execution.
Digital Marketing: Oversee website, SEO, paid media, and digital advertising efforts to grow online presence and lead generation.
Earned Media Management: Build and maintain media relationships to secure earned coverage and manage public relations efforts.
Content Strategy: Develop and execute a content strategy across channels that supports brand storytelling and audience engagement.
Branded Product Management: Support marketing of branded products, including packaging, positioning, and go-to-market plans.
Performance Monitoring & Analytics: Track, analyze, and report on marketing performance metrics to inform strategy and demonstrate ROI.
Budget Management: Manage the marketing budget to ensure effective allocation of resources across initiatives.
Cross-Functional Collaboration: Partner across departments to align marketing initiatives with company-wide goals.
Vendor & Agency Management: Manage relationships with external agencies, vendors, and freelance partners supporting marketing execution.
Qualifications:
• Bachelor's degree in Marketing, Communications, Business, or related field
• Proven experience in a marketing management or leadership role
• Strong understanding of digital marketing, branding, and content strategy
• Experience managing budgets, vendors, and cross-functional projects
• Excellent communication and project management skills
• Ability to travel as needed for events and trade shows
Work Environment & Physical Demands:
Standard office environment with occasional travel required for events, trade shows, and conferences.
About the Company:
Anchor Ingredients Company is headquartered in Fargo, ND, and is a customer-centric, innovative, and transparent farm-to-food partner.
For more information or to apply, please visit the original posting.
