The Pictsweet Company is growing! A fourth-generation family-owned company established in 1945, Pictsweet is a frozen vegetable producer with agricultural roots. We are seeking a Director of Retail Marketing for our corporate office at headquarters in Bells, Tennessee (Jackson area). This role leads consumer marketing strategy, planning and activation.
The Director will shape go-to-market strategy and media plans for campaign development, retail activation and consumer engagement. This leadership role designs annual strategies using consumer and business insights to advance company and marketing objectives. The Director prepares and executes campaigns, measures results and reports on effectiveness.
The position manages a talented marketing team, provides strategic direction for Pictsweet Company marketing plans, and creates persuasive packaging and sales materials. The role reports to the Vice President, Marketing Retail.
Responsibilities
Primary responsibilities
- Develop a strong understanding of the Pictsweet Farms brand foundation and ensure the relevance of its identity, essence, vision, mission and core values.
- Lead critical thinking and strategic recommendations, including campaign and activation development.
- Coach, lead and inspire a high-performing marketing team.
- Provide the team with experiences that support professional and personal development goals.
- Champion the company’s core values—Honesty, Hard Work, Fair Play, Perseverance and Self Reliance—and lead by example, motivating direct reports and cross-functional teams.
Retail marketing and advertising
- Work with the VP of Retail Marketing to create marketing strategy and an annual plan.
- Drive retail marketing across traditional and digital advertising, retail media networks, in-store communication and visual merchandising.
- Collaborate with sales to build programs and tools that meet customer needs and drive point-of-purchase sales.
- Lead new product and package launches.
- Lead the internal creative team in delivering effective packaging and persuasive marketing and sales tools.
- Lead digital and social media activation and work with agency partners on SEO and integrated media plans.
- Identify media opportunities and new digital strategies based on consumer and market insights.
- Build collaboration between marketing and sales teams.
Research and insights
- Understand priority consumers and deliver marketing tactics that build affinity for the Pictsweet Farms brand.
- Use marketplace data and trends to understand behavioral drivers for the brand, products and consumer segments.
- Work with external research partners to translate insights into growth strategy and product development opportunities.
- Analyze consumer, business and audience insights and results to inform business planning.
Budget and business planning
- Lead brand input in business and marketing planning and contribute to business-unit planning across sales and marketing.
- Manage resources and budgets for retail-branded marketing.
Qualifications
- Bachelor’s degree in Marketing, Communications or Business required; MBA preferred.
- Seven to ten years of experience in strategic content development, marketing and media, ideally in consumer packaged goods.
- Retail marketing or food industry marketing experience preferred.
- Strong analytical skills, strategic thinking, trend anticipation and ability to turn insights into action.
- Strong annual planning and project management skills, including prioritizing and managing timelines.
- Ability to develop data-driven marketing recommendations and optimize return on investment and other KPIs.
- Strong visual design judgment and experience directing creative teams.
- Experience managing teams and building cross-functional relationships.
- Excellent written, verbal and presentation skills.
- Proficiency with Microsoft Office, Google Analytics and data reporting tools.
The Pictsweet Company is an equal opportunity employer. M/F/V/H
