We’re spreading plant-based joy for a bolder, brighter, tastier future across Europe. Oddlygood®, born in Finland in 2018, creates plant-based delights – from lip-smacking drinks to creamy “gurts” and delicious desserts. Rude Health®, founded in London in 2005, inspires healthy choices as a celebration, not a sacrifice, bringing joy to everyday eating with bold, natural plant-based drinks and cereals full of flavour and life.

Together, we’re building Europe’s leading challenger in plant-based foods – competing with the biggest names and doing it our way: with taste, creativity, and sustainability at the heart of everything we do.

The role

We are now looking for a hands-on, commercially minded Regional Manager to strengthen our retail execution in Finland. If you thrive in a fast-moving environment, enjoy leading people, and love turning strategy into results in-store, you’ll feel right at home.

In this role, you’ll be responsible for driving sales performance, distribution, and visibility across your region and ensuring strong execution of national plans and close collaboration with Key Account Management.

You’ll be part of the Finnish commercial team and report to the KAM / Field Sales Manager. The role is preferably based in the Helsinki area, with regular travel within your region.

Your main responsibilities will include:

Driving regional sales performance, distribution, shelf availability, and in-store excellence across key retail customers

Ensuring high-quality execution of national and customer-specific plans in close collaboration with KAMs

Translating commercial strategy into clear regional priorities and actionable field activities

Following up on KPIs, targets, and budgets, and taking ownership of regional performance

Supporting local negotiations and store-level initiatives where needed

Acting as a key link between field sales and the wider commercial organization

Representing Oddlygood at selected customer events, trade shows, and industry fairs

We are looking for a team member who has:

Several years of relevant experience within FMCG, preferably in field sales or regional roles

Strong understanding of Finnish retail and in-store execution dynamics

Solid commercial mindset with the ability to analyze performance and drive improvements

An entrepreneurial, hands-on attitude and passion for great food

Experience in food or beverage is considered an advantage

Excellent communication and language skills: fluent Finnish and English

Why Oddlygood?

This could be the chance of a lifetime. At Oddlygood, you’ll have a genuine opportunity to make your mark in a growing challenger brand with bold ambitions. You’ll step into an inspiring and impactful role, supported by a small, can-do team and a strong, well-established organization.

We combine agile ways of working with commercial discipline, delivering results through collaboration, creativity, and passion. We value people who bring their whole selves to the journey – here, you’ll have real influence on how we work and how we grow.

Please submit your application as soon as possible, as we will begin the interviews shortly. If you would like to ask more about the position, please call Iiro Vuorinen, Head of Finland, during office hours at +358 44 500 1514.

Marketing & Sales jobs in Helsinki

Regional Manager, South-East Finland