Would you like to help bring the next generation of sustainable, plant-based seafood to supermarkets, restaurants, and canteens across Europe?

At BettaF!sh we believe the ocean’s fastest-growing biomas, seaweed, can transform the way the world eats. Our mission is to create delicious, nutritious, and scalable seafood alternatives that are good for people and the planet.

To support our next phase of growth, we are looking for a Commercial Lead DACH – Retail & Food Service (f/m/d) who will drive our sales strategy and distribution across Germany, Austria, Switzerland and beyond.

This is a hands-on leadership role for someone who understands FMCG retail and food service, enjoys building sales structures in lean teams, and is excited to scale innovative food products in a fast-growing startup.

Apply by March 29th 2026. Interviews start on a rolling basis.

🌊 Your Role

You are responsible for building and scaling our commercial presence across the DACH region. You develop our sales strategy for retail and food service and translate it into concrete distribution growth.

You combine strategic thinking with hands-on execution: negotiating listings with retail buyers, building long-term partnerships, structuring our sales processes, and leading external partners such as promoters, agencies, and distributors.

Working closely with the founder and product team, you ensure that our innovative plant-based products reach the right shelves, menus, and customers.

Your Responsibilities

💰 Commercial Strategy & Revenue Growth

Develop and execute the commercial strategy for the DACH region

Drive distribution growth across retail and food service and launch new products

Define realistic revenue targets, distribution goals, and sales KPIs

Identify new sales channels and strategic partnerships

Support the international expansion of our product portfolio

🍣 Retail & Food Service Sales

Lead negotiations with retail buyers and key accounts

Secure and expand listings in supermarkets, e-commerce, and food service channels

Develop compelling sell-in strategies and sales presentations

Manage trade promotions, pricing structures, and retail activation strategies

Analyze category trends, retail data, and market opportunities

📊 Sales Operations & Automation

Build and manage a structured sales pipeline, automate lead tracking and reporting

Develop scalable processes for sales outreach, retailer communication, and partner management

Monitor performance metrics and optimize sales efficiency

🤝 Team & Partner Management

Lead and coordinate sales agents, promoters, and external agencies

Build and mentor a growing commercial team

Manage distributors and international partners

Collaborate closely with marketing, operations, and product development

♟️Your Profile

7+ years of experience in sales, retail, or business development

Experience in plant-based food, sustainable products, or innovative FMCG categories

Proven experience selling into DACH retail and/or food service

Experience with frozen, chilled, or ambient food products

Experience in both large FMCG companies and startups or scale-ups

Strong negotiation skills and experience with key account management

Experience building sales structures in lean, fast-moving environments

Leadership experience managing teams, promoters, agencies, or distributors

Experience with CRM systems and sales process automation

Entrepreneurial mindset and strong ownership mentality

Fluent German and English (written and spoken)

If you do not meet every single requirement but feel excited about the role, we still encourage you to apply.

🎁 What We Offer

Real ownership in shaping the future of sustainable, seaweed-based food innovation

A growing, impact-driven company with room for initiative and professional growth

Flexible working hours and modern digital workflows

A centrally located Berlin office

Subsidized public transport and gym membership

A kitchen stocked with coffee, tea, snacks — and of course BettaF!sh products

Work Location: Berlin

Start: asap

APPLY NOW!

Apply by 29.03.2026.

Please send:

Your CV without photo or name

Your expected salary and preferred starting date

We only accept applications via our application form.

BettaF!sh encourages people from all backgrounds and underrepresented groups to apply. We are committed to a diverse and inclusive workplace and make employment decisions independent of ethnicity, nationality, gender identity, sexual orientation, age, religion, or belief. We actively foster a safe and respectful working environment.

ABOUT US

Imagine improving both personal health and the planet by integrating a new plant species into everyday nutrition.

Seaweed requires no fresh water, soil, fertilizers, or pesticides — and actively supports marine ecosystems. It offers coastal communities sustainable economic alternatives while helping restore ecological balance. This vision drives our work.

Founded in 2019, BettaF!sh develops seaweed-based seafood alternatives and functional ingredients, harnessing the ocean’s fastest-growing biomass. Our goal is to nourish a growing global population with nutrient-rich, sustainable food solutions.

With a highly motivated team and a strong innovation track record, we invite you to explore the vast potential of the ocean with us.

BettaF!sh

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Commercial Lead – Retail & Food Service (f/m/d)