The Marketing Manager will be tasked with the development and delivery of local market insights through an outstanding and uncommon customer The Marketing Manager will be tasked with the development and delivery of local market insights through an outstanding and uncommon customer experience. Key responsibilities within Marketing Manager include local engagement with customers, bringing forward the trends, opportunities, initiatives and targeted local marketing promotions, and creative, impactful communication.
The position will be ambitious, proactive and want to embrace and deliver change. They will have an ability to have real category insight, be curious about markets and consumers, and therefore produce uncommon presentations that have commercial relevance along with innovative ideas that create an experience.
Good presentation skills and being comfortable when presenting to customers is a prerequisite.
How you will contribute and lead
- To drive local engagement with customers with powerful storytelling, compelling ideas, and meaningful ways to connect
- Provide market analysis and the generation of insights on markets, new potential customers, brands, food and beverage products and flavors and associated recommendations for the business
- To support pro-active and reactive customer-driven projects in a way that significantly increases the chances of generating and/or winning business opportunities
- To be a strategic partner for China by bringing forward local insights, trends and identifying opportunities, and relevant initiatives
- To deliver creative and impactful communication (internally and externally), support marketing communication and event management when needed (exhibitions, conferences, food safaris, communication planning etc.)
What you will need to be successful
- Bachelor’s degree in marketing, Business, Communication or any other relevant discipline.
- A minimum of 3-5 years of marketing experience, B2C or B2B, in food ingredient industry or FMCG
- Fluent in Chinese (native speaker) and English
- Strong communication and presentation skills
- Experience in market analysis, communication campaigns, concept development and event management
- Capability to digest marketing information from numerous sources as well as data sources, create logical arguments and apply it relevantly, to determine direction and future idea focus.
- Ability to interact and influence multiple departments to ensure that customer needs are met
- Work well with cross-functional team and lead project execution at local market level.
- Can-do attitude, ambitious, proactive and ready to embrace and deliver change
- Strong business acumen and ability to translate market and consumer insights into business opportunities.
- Curious approach, enjoy difficult challenges.
- Willingness to commit to travel.
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more
