JOB OVERVIEW:
Product management links the market to manufacturing and translates market needs into the language of scientists, sales and operations. They drive insights and facilitate choice at the intersection of competition dynamics and market dynamics to illuminate “when to compete”. Product Management works closely with Technical Business Development (where to play) and Marketing (How to win) to develop and implement our strategy of accelerating the almond evolution and ensuring the annual sales budget is met or exceeded. They can strike a balance between understanding customer priorities and
establishing a realistic sense of urgency to drive our organization to be responsive to the market.
The product manager supports the “when to compete” by optimizing our cost to serve through product portfolio optimization, competitive advantage optimization and optimizing value for service. This role combines analysis and execution by building, scoping, presenting and steering business cases to critically evaluate solutions, facilitates choice around options and project manages implementation to ensure the best global solution is
made for Blue Diamond. This role also serves as liaison with operations groups (i.e. quality, manufacturing, product value enhancement, R&D, etc.,) assuring their input is reflected in business cases and support is aligned for execution while also assuring Global Ingredients Division input is reflected in operations initiatives. Lastly collaborate with the marketing manager to implement value-based pricing tools and strategies to support profit margin goals.
RESPONSIBILITIES:
ESSENTIAL JOB FUNCTIONS:
Product Portfolio Optimization: Leverage insights to facilitate choice around what products/services respond to the customers jobs-to-be done and “when to compete.”
Ensure product portfolio supports the product strategy and profit margin goals
through regular SKU rationalization, reviews of product positioning and overall
portfolio architecture; maintain alignment with product portfolio and price list
Collaborate with global supply to routinely look for ways to enhance margins,
packaging and the GID product line; Maintain a living portfolio of projects that
identify potential improvements and develop business cases that rank, prioritize
and facilitate choice; Provides insight and guidance to ensure new product projects are in alignment with GID strategic, volume and financial objectives
Develop business cases that critically evaluate, prioritize and balance solution elements (product, service, price, capabilities, technology, etc.,) and facilitate choice around new SKU request or product value enhancement projects; In collaboration with sales management and global supply, ensure the best global solution is made for BDG
Lead the cross functional team to commercialize new products, new SKUs product improvement and effectively leverage our commercialization checklist, PDR/MMRF forms and the SAP system.
Partner with marketing, and technical service to prepare market introduction and implement training for new product launches/product changes.
Represents GID across various cross functional teams and enables bi-directional communication around key initiatives, advocating for balance between BDG - centric and customer-centric approach in production of product, delivery of products/services and implementation of new processing technology.
Make regular site visits to the respective manufacturing plants to ensure product policy and processes is aligned between GID and Operations, documented, and executed accurately. Engage with stakeholders to synchronize on the needs of the business and initiate further review if required with Quality Assurance, Operations, etc. to evolve the product line.
Competitive Advantage Optimization: Develop a deep understanding of the competitive products and technologies, macro and market trends aligned with almond market dynamics to communicate insights
Be the product champion and product portfolio expert to ensure our
products/services meet customer requirements, respond to customer pain points and reflect user stories/jobs-to be done across multiple market segments/business models
Develop a deep understanding of competitive products and technologies to drive insights and recommend actions plans to inform “when to compete” strategies.
Build a database of competitive product datasheets, benchmarking key specifications by product type and utilize this data to help support our how to win charters for each product category.
Combine a deep understanding of product technical details with analysis of trends, market and competitive dynamics to equip our sales partners with powerful selling stories that enable us to achieve higher value for our products/services
Work with strategic marketing and sales enablement to develop presentations, support materials and selling aids for key customer presentations and for our product portfolio.
Drive key conclusions, implications, insights and action plans that leverage trends, awareness of competitor activity and knowledge of GID capabilities and
competencies to contribute to sale enablement roadmaps, division strategy and
recommended action plans.
Collaborate with quality and operations to ensure delivery of service and products aligned with customer value expectations and product value propositions; monitor metrics and troubleshooting as needed.
Assists the sales team in times of serious quality alerts to ensure Quality Assurance and Manufacturing are working to implement corrective action.
Optimizing Value for Service: Solve problems, deliver innovative solutions and engage stakeholders to maintain the ability to drive value through our products and services by adhering to our quality, reliability and service metrics.
Provide deep product and competitive insights to assist our sales partners in
optimizing pricing using value-based pricing methodologies and tools such as
economic value estimation or perceived value map.
Facilitate an objective view of value pricing applied to each customers unique perspective and apply value pricing methodologies theoretically to tactically where applicable across business model, segment, customer and product.
Equip our sales partners with data, support materials and selling aids that highlight the value of our solutions.
Identify and communicate potential risk at the customer/project/opportunity level that creates an imbalance between our value received and our cost to serve.
Leverage a deep understanding of our product portfolio, differentiated value, messaging, competitive landscape and market strategies to help build pricing
strategies and capabilities that respond to the marketplace and support profitable growth.
Develop business cases that critically evaluate, prioritize and balance solution
elements (product, service, price, capabilities, technology, etc.,) and facilitate
choice when considering standard and non-standard service request; In
collaboration with sales management and global supply, ensure the best global
solution is made for BDG
Assist in the identification, lead the evaluation and manage the execution of new business opportunities; ensure business cases balance the value for service, input from solution elements (quality, regulatory, manufacturing, etc.,), business model/segment strategy and positioning in overall product portfolio
When required, assists customers in specifying product requirements, understanding the value of our solutions and sharing of macro/market insights by
conducting on-site visits.
Minimum Job Requirements
Bachelor’s degree in business administration, marketing, engineering or food
science.
5 years of marketing, product development, product management or operations
experience within the food industry.
Preferred Skills And Experiences
Strong leadership qualities.
Financial, commercial, technical, and marketing acumen.
Proficiency in data analysis, both quantitative and qualitative.
Ability to lead cross functional teams through project execution to drive results
Strong ability to multitask in a fast-paced environment while demonstrating the
competency to prioritize and meet deadlines
Ability to develop sound business cases that depict the market opportunity, product volume and margin analysis.
Ability to develop training materials and lead training efforts as it pertains to the product line.
Advanced proficiency in Microsoft Word, PowerPoint, Outlook and Excel.
Advanced spreadsheet and numerical analysis skills. Demonstrated leadership skills include ability to:
Influence middle/senior management through informal communication as well as structured presentations.
Work effectively at all levels and network across the organization to build relationships.
Lead cross-functional teams and develop project plans, including management of both internal and external resources (e.g. management consultants)
Capable of mentoring and training staff, as well as holding people accountable.
Demonstrated personal skills include:
Ability to influence and persuade senior leadership across the company on key
strategic marketing topics.
Be a strong team player within the marketing team and across functional areas.
Be a strong communicator.
Be innovative, flexible and tenacious.
Have strong results-orientation and be able to operate well without extensive supervision.
Attention to detail and strong sense of logic.
Highly organized.
PHYSICAL DEMANDS
Typical office demands
WORK ENVIRONMENT
Typical office setting. May work remotely part time.
WHY BLUE DIAMOND?
In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .
Grow your career. Partner with us. We Are the Almond People!
Ready to get started? Apply now!
Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.
