Califia Farms is seeking a highly motivated, experienced Director of Sales to develop a strategy for growing business at Target. A successful candidate will have an entrepreneurial spirit, the ability to develop and execute account specific growth strategies and enjoy analyzing data to create fact-based category leadership presentations for driving positive sales results.
Responsibilities
Support Target headquarter sales calls in Minneapolis; must have an overall knowledge of the entire competitive retail landscape
Drive Strategy at a high level, partnering with Target leadership to identify opportunities and drive sales
Jointly develop annual business growth, sales and margin plans in line with company strategic goals
Manage the entire Califia portfolio of plant-based products
Oversee accurate and timely forecasts for volume, trade spend, and profitability
Direct and monitor all aspects of trade promotions (including post-event analysis), to ensure effective investment of funds
Ensure successful execution of Califia trade and marketing programs
Manage broker partner sales execution and conduct regular business reviews
Provide insights for, and participate in, internal/external business reviews across multiple categories to promote and grow Califia sales at Target
Be a customer advocate to Califia HQ to ensure Target receives appropriate levels of organizational support
Build strategic partnerships to include annual Joint Business Plan, appropriate Top to Top interactions and disproportionate share of mind in categories that Califia plays
Travel requirements: varies, up to 25%
Qualifications
Bachelor’s Degree desired with at least 5-7 years of relevant experience in consumer goods industry
Outside sales management experience and demonstrated sales achievement
Keen understanding of syndicated data (Circana, SPINS, Nielsen, Retail Link) and how to use it for internal and external analysis and planning
Broker management experience desired
Experience with CRM tools such as Salesforce and automated trade spend systems such as Telus
High proficiency with MS Office (PowerPoint, Excel, Word)
Excellent communication and presentation skills (written and verbal)
Demonstrated success with an emerging brand or highly competitive consumer products category
Must be comfortable with ambiguity, self-starter and possess an entrepreneurial spirit to get things done
The expected salary range for this position is between $170,000 - $195,000 per year based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting the actual salary. As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
