Your mission
Location: Hamburg
Start: 01. Or 15. August 2025
Timeframe: 3 months
30-40 hours/week
Your Mission:
As the Senior Digital Marketing Manager you will own paid performance marketing, organic content concepting and production, copywriting, and brand management for MushRoots - and lead a small team in executing a high-impact social-first strategy.
Content Creation & Copywriting
Lead end-to-end content creation for Instagram: feed posts, stories, and reels
Produce and/or direct high-quality multimedia content (video, photo, graphics) tailored to Instagram
Write compelling German copy that reflects the MushRoots brand voice - bold, mushroom-forward, and anti-meat-substitute
Ensure cultural relevance and nuanced copy writing and story telling for a modern, urban audience
Paid Performance Marketing
Plan, execute, and optimize Meta (Instagram/Facebook) paid campaigns including reach, awareness, and conversion objectives
Manage campaign budget allocation across PLZ-based audience segments and retail regions
Ensure on-brand communication across all assets
Creator Marketing
Manage and support creator marketing manager for UGC content creation and specific creator campaigns
Brand Experience & Events
Conceptualise and support the execution of brand activations and creator events — from ideation through to on-the-ground presence
Transform offline brand experiences into compelling social content — capturing live moments and turning activations into reach on Instagram
Develop event-specific content strategies that connect public and creator-facing activations with broader campaign goal
Check out our MushRoots Instagram to really get our vibe and ambition.
Your profile
5+ years of experience in digital marketing, paid social and content strategy
Fluency in German and English is required.
Experience working as an interim marketing professional or freelancer, with a track record of successfully delivering short-term projects and rapidly creating impact in dynamic environments
Proven track record managing Meta campaigns (Instagram/Facebook) with measurable results
Strong content creation skills - you can ideate, direct and/or produce social video and photo content
Excellent copywriting skills in German
Experience in brand management and maintaining consistent visual/tonal identity
A proactive, creative, and adaptable mindset, thriving in a fast-paced environment
Passionate about food & beverage and deeply understands consumer behavior in the FMCG space
Willingness to work from Hamburg office and travel within Germany for brand activations and events
Our Benefits:
Work for one of the global innovation leaders in the food industry
Dynamic and diverse mission-driven team from more than 25 different countries
A fast growing company with exceptional opportunities for personal development
Flat hierarchies and short decision paths
Flexible working hours with entitled Home Office days in an innovative and agile working environment
Drinks, cereal bar and fresh fruit at the office, our home products tasting session for new employees
Lastly, join us in the journey as we change the food system as we know it!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Ready to disrupt the food system with us?
About us
Infinite Roots® is a biotech company based in Hamburg, Germany. We tackle some of the world’s biggest challenges through products we develop by leveraging the fungal kingdom. Our team of 60+ people from 25 nationalities — 55% women and 10 PhDs strong — shares one mission: to unlock the full potential of fungi for a more sustainable future.
