Commercial Director, US
Location: United States (Remote with extensive travel)
Reporting to: CEO
Compensation: $200,000–$250,000 Base Salary + Benefits + Potential Incentive Package
Start Date: September 1, 2026
Ivy Farm is pioneering the future of meat.
Our mission is to create real, guilt-free meat in a radically more sustainable way, addressing the climate impact of industrial agriculture while delivering products that are better for people, animals, and the planet.
We have developed cultivated Wagyu beef that delivers the taste, nutrition, and performance consumers expect from premium beef, while dramatically reducing environmental impact and eliminating the need for animal slaughter. Following regulatory approval, anticipated in late 2026/early 2027, we will launch into the U.S. market with a focus on premium burgers, sausages, and blended beef applications.
With production costs expected to reach commodity-level pricing and a scalable manufacturing strategy already in development, we are entering a critical commercial phase. We are seeking an exceptional commercial leader to build our U.S. business from the ground up.
The Opportunity
This is not a traditional sales role.
As Sales Director, US, you will lead Ivy Farm’s market entry into one of the world’s largest and most important protein markets. You will be responsible for developing the commercial strategy, building customer relationships, educating the market, securing strategic partnerships, and ultimately generating meaningful commercial commitments ahead of full-scale launch.
You will work directly with the CEO and leadership team to establish Ivy Farm as a category-defining player in cultivated meat. Success in this role means creating a market where one does not yet exist.
What You'll Do
Market Development & Commercial Strategy
Develop and execute Ivy Farm’s U.S. market entry strategy aligned with anticipated FDA approval timelines.
- Conduct detailed market assessment work, including customer segmentation, pricing analysis, competitive intelligence, and consumer perception research.
- Build a clear roadmap for commercial adoption across retail, foodservice, ingredient, and manufacturing channels.
- Establish Ivy Farm’s cultivated Wagyu beef as an ingredient and protein solution for large-scale customers.
Business Development & Sales
Build and manage a robust pipeline of prospective customers and strategic partners.
- Develop relationships with major retailers, food manufacturers, distributors, meat processors, ingredient companies, and foodservice operators.
- Lead customer education initiatives around cultivated meat and its commercial applications.
- Negotiate and secure trials, joint development agreements, offtake agreements, and commercial contracts. Driving the achievement of commercial milestones and long-term sales targets.
Industry Leadership
Represent Ivy Farm at industry conferences, trade shows, customer meetings, and tasting events.
- Build a strong network across the U.S. protein, food technology, and alternative protein ecosystems.
- Act as the voice of the customer internally, helping shape commercial priorities and product positioning.
Cross-Functional Collaboration
Partner closely with scientific, regulatory, manufacturing, and executive teams.
- Translate complex technical concepts into compelling commercial value propositions.
- Support strategic partnerships and future fundraising initiatives when required.
About You
Required Experience
- 10+ years of B2B sales, business development, or commercial leadership experience within the meat (preference for Beef), protein, cpg or retail sectors.
- Experience selling ingredients, commodities, food products, agricultural products, biotechnology solutions, or other complex B2B offerings.
- Proven track record of delivering significant revenue growth and securing large commercial agreements.
- Demonstrated success building new markets, launching products, or developing strategic partnerships.
- Experience managing long, consultative sales cycles involving multiple stakeholders.
Ideal Background
- Existing relationships across retailers, food manufacturers, distributors, processors, or foodservice organizations.
- Experience selling novel technologies or scientific products into established industries.
- Startup or high-growth company experience preferred.
Personal Attributes
- Entrepreneurial and highly self-directed.
- Comfortable operating without large support teams or established infrastructure.
- Resilient and persistent in the face of setbacks.
- Commercially creative and opportunity-oriented.
- Strong executive presence with the ability to engage senior decision-makers at major organizations.
- Highly analytical and detail-oriented with strong commercial acumen.
- Excellent communicator and storyteller.
Why Join Ivy Farm?
- Lead the U.S. market entry for one of the most exciting companies in cultivated meat.
- Build a business from the ground up with direct access to executive leadership.
- Work on a product with the potential to transform global food systems.
- Help solve major challenges around sustainability, food security, animal welfare, and antibiotic use.
- Join at a pivotal stage as Ivy Farm moves from innovation to commercialization.
- Enjoy significant autonomy, flexibility, and the opportunity to create lasting impact.
If you're excited by the challenge of creating a new category, building a market from scratch, and bringing sustainable cultivated meat to millions of consumers, we'd love to hear from you.
