Overview
One of Canada's Top Marketing Organizations Looking to Recruit Canada's Best and Brightest Marketing Director!
At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand campaigns that change consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations!
We are looking to hire a Marketing Director to lead our Carbonated Soft Drink (CSD) Innovation & Planning and oversee the growth of our brands including Pepsi, 7UP, Mountain DEW and MUG.
A change leader and influencer, this role will build a strategic vision, set the agenda and ensure strength of execution to deliver both short-term and long-term results.
If you have the taste for a real challenge, this opportunity may just be the right flavour for you!
What you can expect from us:
- Competitive compensation and comprehensive benefits designed to fit your unique needs
- A dynamic and inclusive culture that promotes you to bring your whole-self to work
- Inspiring positive change for people and the planet with sustainability goals
- A supportive team that will encourage your professional growth and development
Responsibilities
- Lead the strategic planning process (Strat Plan and Bus Review) ensuring it is robust and consumer validated
- Lead commercialization of new innovation platforms through evaluation and financial assessment of the operational/manufacturing footprint across the different brands/businesses
- Wire and collaborate with the US Brand teams and Global Markets to ensure shared learning and strategic alignment for growth maximization
- Collaborate strategically with cross functional teams with Sales Strategy, Food Service and Shopper Marketing teams
- Own and lead the marketing planning process for our CSD portfolio ensuring the delivery of superior consumer marketing activity
- Lead the ready-to-drink alcohol partnership with Labatt to drive growth for SVNS Hard 7UP
- Build and inspire strong local agency relationships to deliver breakthrough plans for the flavour portfolio (Mountain Dew, 7UP)
- Coach, motivate and lead team of 4 marketers, including 2 direct reports
- Play an active role on the MLT (Marketing Leadership Team) and support department engagement and org health initiatives
Qualifications
- Minimum of Bachelor’s Degree (Business degree preferred)
- 10+ years’ experience in consumer packaged goods marketing
- Demonstrated ability to win through superior consumer marketing
- Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
- Proven ability to lead agency relationships to achieve gold standard results
- Business savvy and an opportunity seeker
Careers to Smile About:
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.
This posting is for an existing vacancy.
