Senior Product Manager

Farm to People • New York, New York, United States • 2h ago

About Farm To People

We’re an NYC-based online farmers market on a mission to make it easy to know your food — connecting customers with farms and makers through our marketplace and signature Farm Box, fulfilled from our own Brooklyn facilities.

We recently closed our first outside funding round and are rebuilding a small, high-leverage tech team.

The Role

You’ll own prioritization and delivery across our product surface, turning a busy backlog into a focused roadmap. You can read and write code, prototype ideas, and review PRs at a light level. Early on, you’ll also run day-to-day delivery for the team.

You’ll report directly to senior leadership and have broad latitude to design solutions and move quickly. We're looking for someone who wants to own a product, not a corner of one.

We run on a custom platform, not off-the-shelf tooling, which means the roadmap is ours to shape. If you're excited to steer what gets built across our whole marketplace and use technology to change the food system, we want to talk.

What You’ll Do

Translate overall company goals into prioritization for the tech team, ERP, and internal/ops tools.
Write crisp specs and acceptance criteria; run sprint planning and delivery cadence.
Prototype features and ship small changes.
Be the connective tissue between engineering, design, ops, and marketing.
Understand the needs of the business and the customer, and translate those needs into features.

What We’re Looking For

3–6 years in product at a product-led company, with a strong preference for experience in a DTC, marketplace, or e-commerce environment.
Can read/write code (you don’t need to be a full-time engineer, but you’re fluent and comfortable using basic Git commands).
Exceptional prioritization and written communication; thrive amid ambiguity.
Comfortable in a lean, cross-functional, fast-moving environment where you build the function as you go.
Highly organized and detail-oriented, able to manage multiple workstreams while maintaining clarity and momentum.
Proven experience driving product decisions tied to business outcomes such as revenue growth, retention, expansion, or operational efficiency.
Deep user empathy and research skills to understand the people across our marketplace — from customers to farm and maker partners to the ops teams fulfilling orders — and turn what you learn into clear product requirements.
Comfort with ruthless prioritization and saying no. You’re able to take in requests and ideas from across the team while maintaining focus on priorities.

Nice to Have

Commerce/logistics or ops-heavy product experience.
Ability to review PRs to keep momentum.
Comfort with analytics and SQL.
Familiarity with running a product on a custom platform rather than off-the-shelf tooling.
Experience in subscription or funnel-driven businesses.
Curiosity about and exposure to AI or ML-powered product experiences — interest in shipping agents, intelligent automation, personalization, or applied LLM features in production.