• Strong experience in beverage innovation, menu development, foodservice marketing, application or customer activation.
• Typically 5–7 years of relevant experience in foodservice, beverages, coffee, QSR, café, ingredients, FMCG, B2B or B2B2C environments.
• Strong knowledge of beverage menu creation, product application, innovation development, customer activation and commercial selling tools.
• Hands-on beverage application capability is strongly preferred, including practical preparation, demonstration and presentation of coffee and/or other beverage applications.
• Able to translate trends, insights and customer needs into practical beverage concepts, customer presentations and activation materials.
• Confident communicator with experience presenting concepts, product applications and customer solutions to internal stakeholders, distributors and customers.
• Comfortable operating as an individual contributor in a matrix environment, influencing stakeholders and owning progress across multiple workstreams.
• Commercial, creative and customer-led, with the discipline to turn ideas into clear plans, tools and measurable outcomes.
• Language proficiency in English is required; a second language applicable to the SEA region is an advantage.
• Able to travel across the region as required.
• Bachelor’s Degree in Business, Marketing, Food Science, Culinary Arts, Hospitality or equivalent
• Relevant industry certification or qualification in coffee, beverages, culinary, hospitality or another applicable technical discipline is an advantage.