Afresh is an AI company working to eliminate food waste and make fresh food accessible. Its platform helps grocers make smarter decisions across fresh departments and has prevented over 200 million pounds of food waste.
About the role
Afresh is seeking a Senior Demand Generation & Growth Strategist to define, build, and drive top-of-funnel mindshare and pipeline across the global grocery market. This high-ownership hybrid role sets the top-of-funnel growth strategy, builds integrated campaigns, and partners with Revenue Leadership to turn executive interest into qualified sales pipeline. The role reports to the Head of Marketing and works closely with Revenue Operations, Sales, and Product Marketing.
What you’ll do
- Set and execute channel and media strategy across paid social, trade publications, executive newsletters, podcast sponsorships, event activations, search/AEO, and direct outreach to reach 100 enterprise grocery accounts.
- Research, test, and pitch creative distribution channels such as niche trade media, podcast sponsorships, geo-fenced event media, and executive roundtables.
- Lead channel and distribution strategy for industry events and product or agent launches, connecting digital media, event presence, and sales outreach.
- Build repeatable top-of-funnel campaign frameworks and channel playbooks for international expansion.
- Own core media channels, including audience targeting, bidding, ad setup, and conversion optimization.
- Develop generative engine optimization (AEO/GEO) so Afresh is recommended as a leading grocery AI platform in AI search tools.
- Deploy AI marketing tools, agents, and automated enrichment workflows to scale campaign personalization, content, and account research.
- Partner with Revenue Leadership and Sales to open conversations with grocery executives and turn campaigns into sales content and outreach materials.
- Configure campaign tracking, landing pages, UTM structures, and campaign logic in HubSpot and Salesforce; work with Revenue Operations on full-funnel measurement and optimization.
What you bring
- 7+ years of demand generation, growth, or integrated marketing experience at an enterprise B2B SaaS company, ideally in a named-account or enterprise market.
- Experience creating top-of-funnel pipeline, setting channel strategy, allocating media spend, and making investment decisions.
- Active use of AI tools, agents, and automation in daily marketing work.
- Ability to develop campaign concepts and execute the channel setup and tracking in LinkedIn Campaign Manager, HubSpot, and related tools.
- Experience building multi-touch campaigns around events and product launches that drive measurable pipeline.
- Ability to build repeatable campaign playbooks for international expansion.
Location, travel, and compensation
Hybrid role based at Afresh’s San Francisco headquarters, with two days per week in office and approximately 5% travel for major industry events and field activations. Applicants must be able to commute to the San Francisco office and work onsite twice weekly. The listed OTE range is $158,400–$237,600, including base salary and a 10% target variable bonus.
Benefits
Afresh lists medical, dental, and vision coverage, mental health support, equity for U.S. employees, a 401(k) with company match, home office stipend and coworking funds, annual professional development budget, monthly wellness and telecommunications stipends, and flexible paid time off. Full-time U.S. employees are eligible for the listed benefits.
