Associate Manager, Shopper Marketing
Job Location: Park Ridge, NJ, USA, 07656,
Travel Required: 0%
Work Schedule: Office (8:30am-5:00pm)
Job Posting Salary Range: $70,000.00 - $100,000.00
Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for!
At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch’s® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results-oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast-paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.
We are looking for a Associate Manager, Shopper Marketing interested in a career with a top ranked and growing snack company, to join our Sales department at PIM’s Headquarters in Park Ridge, New Jersey. This position will report to our Director, Shopper Marketing.
Job Overview:
The Associate Manager, Shopper Marketing plays a critical role and developing and executing shopper, marketing programs that drive conversion and retail growth. As part of a lean, high-impact team, this individual will operate with both strategic input and hands-on execution, partnering closely with Sales, Brand, and external agencies to bring programs to life across key retail customers and channels.
Responsibilities:
Shopper Program Development
Support the development and lead execution of national and account-specific shopper marketing programs across priority retailers and channels, working on components including shopper messaging, consumer promotions, retail assets, selling tools and more
Execute compelling conversion-driving in-store and omnichannel tactics (displays, signage, digital, retail media)
Ideate creative messaging, shopper engagement and conversion driving concepts
Assist in development and own execution of digital coupons & consumer promotions plan
Retail & Sales Partnership
Work closely with Sales to customize shopper programs aligned with national brand plans, customer business plans and overall business objectives
Support key retailer meetings with insights, decks, and activation ideas
Help translate retailer needs into actionable marketing programs
Insights & Performance Tracking
Analyze syndicated data (Circana), POS, and shopper insights to identify opportunities
Track performance of programs and promotions, delivering post-event recaps and recommendations
Monitor competitive activity and in-store execution to inform future plans
Monitor brand representation at retail through platforms like Numerator Circular tracking, etc.
Cross-Functional Collaboration
Partner with Marketing, Retail Media and Creative teams to ensure alignment between consumer campaigns and shopper activations
Manage relationship with and key deliverables from varying external shopper marketing agencies
Coordinate with Sales Planning and Category Management on shelving, assortment, and merchandising opportunities
Manage approval process (marketing, legal, etc.) to deliver assets on time and within budget
Budget Management
Assist in managing shopper marketing budgets, timelines, and deliverables
Ensure flawless execution across multiple programs simultaneously in a fast-paced environment
Qualifications:
Bachelor’s degree in Marketing, Business, or related field
4–7 years of experience in shopper marketing, trade marketing, sales strategy, or related CPG roles
CPG (consumer packaged goods) industry experience required; CPG food industry is preferred
Experience working with retailers (grocery, mass, or convenience preferred)
Strong analytical skills; experience with syndicated data and Excel/PowerPoint
Ability to manage multiple priorities with strong attention to detail
Desired Attributes:
Commericial strategy or sales operations experience preferred
SAP experience preferred
Highly collaborative – ready to work extremely cross-functionally with wide variety of teams
Strong commercial mindset with an understanding of how marketing drives sales
Creative problem solver who can translate insights into actionable ideas
Proactive and self-directed—comfortable operating in a lean team with significant ownership
Excellent communicator with ability to influence cross-functional partners
Passion for retail, merchandising, and shopper behavior
Worksite:
The PIM Brands Global Headquarters in Park Ridge, New Jersey
The role requires working on-site: Monday thru Friday. Work remotely once per month on a Friday.
Summer Fridays between Memorial Day weekend and Labor Day weekend
We are proud to offer:
The pay range for this position is $70,000.00 - $100,000.00. PIM Brands takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Comprehensive benefits package - EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
Total compensation package including bonus, 401(k) plan match and other incentives (*based on eligibility and position)
Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
Personal time off, vacation time, floating days and observed holidays
Business casual dress
Entrepreneurial and innovative culture offering the opportunity for internal career advancement
Professional development and training opportunities offered across the organization
Awards & Accolades:
America’s Best Workplaces - 2026
Best Places to Work in NJ - 2025 & 2026
Advocate of the Year Award - 2024
Recognized by NJBIA - State-of-the-Art Manufacturing Facility and in Research/Development - 2024
Recognized by New Jersey Business Magazine - 2024
Top 50 Employer in New Jersey
#10 Candy Company in North America
#26 Global Candy Company
Makers of Welch’s - #1 Fruit Snack in U.S.
Top 100 Privately Owned Company in the Metro NYC Market
PIM Brands is an Equal Opportunity Employer
PIM Brands is an e-Verify Employer
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Req Id: 625
