Location: Remote (Preference for candidates in US)
Job Type: Full-Time
About PawCo
PawCo is a VC-backed startup leading the premium pet food market on a mission to change the way our dogs eat and live. We’re building a trusted brand for pet parents who want the best for their furry companions. As we scale, we need a VP of Growth & Marketing to lead our creative and guerilla marketing, customer acquisition, retention, and brand-building efforts.
The Role
As VP of Growth & Marketing, you will oversee and execute PawCo’s growth strategy while leading our marketing team. You will own organic marketing, omni-channel GTM, brand strategy, lifecycle marketing, and partnerships, ensuring alignment between growth, brand storytelling, and community engagement. This role is ideal for a data-driven, creative, and strategic leader who can drive both acquisition and retention while building an iconic brand.
Key Responsibilities: Growth & Performance Marketing
Develop and execute a full-funnel growth strategy to scale customer acquisition, retention, and revenue.
Own organic and guerilla marketing, and referral programs.
Manage CAC, LTV, and conversion rates to ensure sustainable growth.
Leverage analytics tools (Webflow,Google Analytics, Amplitude, etc) to track performance and refine strategies.
Marketing & Brand Leadership
Lead brand strategy and storytelling, ensuring consistency across all channels.
Oversee content marketing, social media, and community engagement to drive organic growth.
Develop and execute PR and influencer marketing strategies to build brand awareness.
Collaborate with the product team to align marketing with product positioning and launches.
Partnerships & Customer Experience
Identify and execute strategic partnerships with influencers, vets, and pet retailers.
Improve customer journey and retention strategies, including loyalty programs and subscription optimizations.
Lead market research and consumer insights to inform strategy and product development.
Leadership & Team Building
Build and scale a high-performing marketing and growth team.
Manage agency relationships and external partners to drive performance.
Foster a data-driven, test-and-learn culture within the team.
What We’re Looking For
Successful experience in CPG brands
8+ years of experience in growth marketing, performance marketing, or brand marketing, ideally in DTC e-commerce, pet, or CPG brands.
Proven ability to scale early-stage startups through data-driven and brand-led growth strategies.
Deep expertise in paid media, SEO, email/SMS, conversion optimization, and lifecycle marketing.
Strong analytical skills and experience with Google Analytics, Amplitude, Mixpanel, or similar tools.
Experience leading brand storytelling, content marketing, and community engagement.
Passion for pets and an understanding of the pet food industry is a plus!
A scrappy, entrepreneurial mindset with the ability to execute in a fast-moving startup environment.
Why Join PawCo?
Lead both growth and marketing at a fast-growing, mission-driven pet food brand.
Work closely with the founding team to shape the company’s strategy and future.
Competitive salary, equity, and benefits.
The opportunity to build and lead a world-class team.
Ready to drive operational excellence at PawCo? Apply today and help us scale a brand dedicated to healthier, happier pets!
