About Purple Carrot
Founded in 2014, Purple Carrot delivers clean, long-lasting energy through the power of plants. As the only company in America devoted entirely to plant-based eating, we have spent over a decade perfecting the balance of protein and fiber that only plants can provide. Offering chef-crafted, dietitian-designed meals delivered right to your door, we make plant-forward eating effortless, flexible, and endlessly exciting. Our menu spans quick weeknight dishes, occasion-worthy dinners, breakfast, lunch, snacks, and ready-to-eat meals.
Purple Carrot prioritizes taste and flexibility, offering no membership fees, the freedom to skip or unskip weekly deliveries whenever you want, and a no-pressure, cancel-anytime policy. We pride ourselves on doing plants better than anyone else - and we have the receipts to prove it.
Description
We are looking for an Associate Director, Acquisition Marketing, to join our mission-driven team. As an integral part of the Marketing department, you will join forces with the VP of Marketing (to whom you will also report) in our continued effort to inspire people to eat more plants!
This position will play a critical role in driving scalable, profitable new customer growth and ensuring acquisition efforts directly support revenue, contribution margin, and long-term customer value.
As the Associate Director, Acquisition Marketing you will lead the strategy, execution, and optimization of all paid and new customer growth channels. This highly visible leadership role owns new customer acquisition targets, CAC efficiency, and scalable revenue growth, with direct impact on profitability and company performance.
We greatly thank all applicants; however, only those under serious consideration will be contacted.
Location
- This hybrid role is based in Chicago, IL, with on-site presence at our Fulton Market office and creative partners’.
- Our hybrid approach includes 2-3 in-office days each week, giving teams the best of both flexibility and collaboration. Many team members choose to come in more often - it’s a great way to stay inspired and engaged with the team.
- This role has limited travel (<10%) to partner sites or other business-related meetings.
On the Plate
- Develop and execute a multi-channel acquisition strategy aligned to revenue and contribution margin targets.
- Own new customer growth, acquisition spend, and CAC performance.
- Build monthly and annual forecasting models in partnership with Finance.
- Oversee and optimize performance across paid media channels (Meta, Google, Affiliates, Influencers, Programmatic, and emerging platforms).
- Establish rigorous testing frameworks across audience, creative, bidding, landing pages, and incrementality measurement.
- Partner with Brand and Creative to translate performance insights into high-impact messaging.
- Improve landing pages and checkout flow in partnership with eCommerce and Product.
- Lead a high-performing internal acquisition team (currently 2 direct reports) and manage external partners.
- Drive reporting, attribution, and measurement improvements aligned to LTV and contribution margin.
- Assist with ad-hoc projects and tasks as necessary.
Main Ingredients for the Role
- 6-10+ years of experience in performance or acquisition marketing, preferably in DTC or subscription e-commerce.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
- Proven success scaling paid media budgets profitably ($5M–$20M+ annual spend preferred).
- Deep expertise in Meta and Google ecosystems; strong understanding of programmatic and emerging platforms.
- Experience managing CAC, LTV:CAC, and contribution margin targets.
- Strong financial acumen with experience building forecasting models.
- Experience building and leading high-performing teams.
- Strong cross-functional leadership skills across Creative, Finance, Analytics, Product, and Brand.
- Experience working with custom e-commerce platforms.
- Able to commute to the Chicago office.
Extra Special Sauce
- Experience in food, beverage, or CPG
- Subscription-based or repeat purchase model experience
- Experience implementing MMM or incrementality testing frameworks
- Affiliate or influencer program leadership experience
- Excitement for working in a dynamic environment with a high level of ambiguity and growth potential
- Comfortable operating with both brand storytelling and performance-driven decision making
- Strong internal and external communication skills
- Analytical mindset with a bias toward experimentation and measurable impact
Compensation
The anticipated base salary range for this role is $130,000 to $150,000. Compensation is based on experience and qualifications, and the posted range is not a guarantee of any specific offer.
Garnish
We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, generous and flexible paid time off, Purple Carrot box delivery credits, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!
Final Touches
We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.
