About Olipop
At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.
This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.
Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.
In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.
So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
THE ROLE
OLIPOP is redefining the soda category, and this role sits at the center of our next phase of growth. As Vice President of Emerging Channels and Distribution you will own and scale one of OLIPOP’s most critical enterprise growth engines. You’ll set the strategy and lead execution across alternative channels and distributor partnerships, shaping how we expand distribution, deepen customer relationships, and drive sustainable, profitable growth beyond traditional retail. This role will lead the FSOP, small format, alternative and c-store channels.
This role is a combination of full P&L ownership, distributor strategy, and cross-functional influence. You’ll operate as a senior thought partner to Sales leadership and the executive team, translating long range strategy into disciplined execution while building scalable capability for the future.
Responsibilities
Enterprise Strategy & Commercial Leadership
Establish and lead the enterprise strategy for Alternative Channels and Distributor Management, aligning long-range growth priorities with OLIPOP’s broader commercial and brand strategy.
Manage channel portfolio P&L, making high impact decisions on selling story, investment, tradeoffs, and resource allocation to drive top and bottom line results.
Lead the development and execution of Joint Business Plans across customers and distributors, ensuring clear ownership, disciplined execution, and measurable outcomes.
Distributor Strategy & Scale
Shape and lead OLIPOP’s national and regional distributor strategy, strengthening partnerships with broadline and specialty distributors (e.g., Sysco, UNFI, McLane, CoreMark, Vistar) to unlock scalable distribution and execution.
Build and lead the Distributor Management function, establishing standards, operating rhythms, and governance that enable consistent performance as the business scales.
Cross Functional Influence & Decision Leadership
Serve as a senior connector across Sales, Marketing, Operations, Finance, and Supply Chain, influencing decisions that span multiple functions and carry enterprise level impact.
Navigate complex, ambiguous tradeoffs with strong judgment; balancing near-term execution with long-term growth and brand health.
Represent OLIPOP externally with customers, distributors, and partners, influencing outcomes in highly visible, high stakes settings.
Team Leadership & Capability Building
Build, lead, and develop a high performing team, coaching leaders and setting a clear bar for accountability, ownership, and performance excellence.
Establish scalable sales frameworks and routines, bringing best in class selling discipline and consistency that enable teams to execute effectively and advance enterprise growth objectives.
Model OLIPOP leadership standards; leading with clarity, trust, inclusion, and strong executive presence.
Qualifications
12+ years of progressive leadership experience in (combined) Alternative Channels, C-store Foodservice, and Distributor Management within CPG organizations.
Proven track record of enterprise level P&L ownership, driving profitable growth across complex customer and distributor portfolios.
Experience building and scaling functions or capabilities, not just managing existing books of business.
Thrives in ambiguity and growth, leading with curiosity and a development mindset while flexing approach, priorities, and teams to meet the needs of a scaling business.
Demonstrated ability to influence senior leaders and external partners, navigating ambiguity and high stakes decisions with maturity and confidence.
Strong commercial judgment, analytical rigor, and comfort making decisions that have long-term business impact.
Leadership style that balances decisiveness, collaboration, and accountability in fast-growing environments.
Drives high impact negotiations with customers and distributors, balancing partnership and performance to deliver outcomes that strengthen relationships and advance enterprise priorities.
Operates effectively in a fully remote, highly collaborative environment using tools such as Teams, Slack, and Zoom.
Role is fully remote with flexibility for travel and nonstandard hours in support of business priorities. Estimated Travel 40%.
REPORTS TO: SVP National Sales
COMPENSATION: $200,000-$260,000 base salary + bonus
How We Work
We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose.
Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters.
We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.
What We Value
At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together.
Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center.
Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck.
Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence.
Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.
What We’re Looking For
Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:
Think big, move fast, and take thoughtful risks
Thrive in a high-performance, feedback-rich environment
Value real human connection and honest collaboration
Are fired up by building something new, and making it better every day
Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.
We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at recruiting@drinkolipop.com.
We are proud to be an Equal Opportunity Employer. OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.
Submission of Application Materials
Applicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered.
Unsolicited Materials May Include, But Are Not Limited To
Marketing or promotional concepts
Business ideas or strategies
Photographs, videos, or other media
Presentations, designs, or other creative content
By submitting any materials beyond those explicitly requested, you agree that:
You are voluntarily providing such materials;
You irrevocably assign all rights, title, and interest in and to those materials to Olipop Inc.; and
Olipop Inc. may use, reproduce, modify, distribute, or otherwise exploit such materials for any purpose anywhere in the world, without restriction or compensation.
