Department: Finance
Reports To: Controller
Location: Boulder, CO (On-Site or Hybrid - 3+ days/week in office)
Employment Type: Full-Time
ROLE SUMMARY
Laird Superfood is a modern wellness platform building a portfolio of best-in-class, plant-based brands designed to fuel consumers with clean, functional nutrition. Originally founded by legendary big-wave surfer Laird Hamilton, the company has evolved beyond its roots into a multi-brand CPG platform with a growing presence across beverages, superfoods, and everyday pantry staples.
With the recent acquisitions of Terrasoul Superfoods and Navitas Organics, Laird Superfood now brings together three highly respected brands under one roof - each known for quality sourcing, functional benefits, and strong consumer loyalty. This expanded portfolio positions the company as a scaled leader in the natural and organic foods space.
Backed by experienced operators and investors, and supported by a leadership team that includes some of the top talent in CPG, Laird Superfood is entering a new phase of growth - focused on integration, operational excellence, and unlocking the full potential of its platform.
This is a pivotal, high-impact finance role at a company entering its next phase of growth and complexity. Reporting into Finance leadership, the Director of FP&A will own and evolve the company's financial planning, forecasting, and performance management capabilities.
KEY RESPONSIBILITIES
General Accounting & Month-End Close
Support and execute the monthly, quarterly, and annual close processes, ensuring timely and accurate financial reporting
Prepare and review journal entries, account reconciliations, accruals, and supporting schedules
Maintain the general ledger and ensure compliance with accounting policies and procedures
Analyze balance sheet and P&L fluctuations, identifying discrepancies and resolving issues proactively
Assist with consolidation activities across multiple brands and business units
Financial Reporting & Compliance
Support the preparation of internal and external financial statements and management reporting packages
Help maintain strong internal controls and accounting documentation across the organization
Assist with external audits, tax filings, and compliance requirements by preparing schedules and supporting documentation
Ensure accounting processes align with GAAP standards and company policies
Process Improvement & Systems
Identify opportunities to improve accounting workflows, close timelines, and reporting accuracy
Help build scalable accounting processes and procedures within a growing multi-brand platform
Partner cross-functionally with operations, supply chain, AP/AR, and finance teams to improve data accuracy and reporting visibility
Support ERP and system optimization initiatives, including NetSuite enhancements and process automation
Business Support & Integration
Assist with accounting integration efforts related to acquired brands and evolving business operations
Support inventory, COGS, and operational accounting activities in partnership with supply chain and operations teams
Contribute to ad hoc financial analysis, reporting projects, and strategic initiatives as needed
REQUIRED QUALIFICATIONS
4–7+ years of progressive accounting experience
Strong understanding of GAAP and core accounting principles
Experience managing month-end close activities and account reconciliations
Advanced Excel skills and comfort working in a dynamic, fast-paced environment
Strong attention to detail with excellent organizational and problem-solving skills
Ability to prioritize multiple deadlines and adapt to changing business needs
Collaborative, proactive mindset with strong communication skills
Bachelor’s degree in Accounting, Finance, or related field
PREFERRED QUALIFICATIONS
CPG, food & beverage, manufacturing, or consumer products experience
Experience with inventory and cost accounting
NetSuite experience strongly preferred
Experience in high-growth, acquisition, or multi-entity environments
CPA or CPA-track preferred
SUCCESS IN THE FIRST 90 DAYS
Develop a strong understanding of Laird Superfood’s accounting processes, systems, and multi-brand structure
Successfully contribute to accurate and timely month-end close activities
Build effective working relationships across finance, operations, and supply chain teams
Identify opportunities to improve accounting workflows, reporting accuracy, and process efficiency
Support accounting integration and reporting consistency across acquired brands
COMPENSATION & BENEFITS
Competitive base salary + bonus opportunity
Equity participation
401(k) with employer contribution
Comprehensive health, dental, and vision coverage
Unlimited PTO and flexible work environment
