Social Media Manager, USA - New York Based (Hybrid Working)
WHAT DO WE NEED?
At Strong Roots, we’re on a mission to get more vegetables onto more plates.
We believe frozen food should be every bit as delicious as it is nutritious. That’s why we’re creating better-for-you food that never compromises on taste. As one of the fastest-growing challenger brands in the frozen aisle, we’re entering an exciting new chapter in the U.S. as we build a social presence that’s as bold, real and distinctive as the brand itself.
We’re looking for someone who lives and breathes social media. Someone who understands internet culture, loves creating content, and gets excited by the idea of building a brand people genuinely choose to follow. You'll help us SQUASH the competition and TURNIP with fresh ideas (get it? 👀) - you’ll shape a brand, not just manage a content calendar.
WHO ARE WE?
Strong Roots, a certified B Corp, is a veg led frozen food company on a mission to fix the freezer aisle. Founded in 2015 by Samuel Dennigan, the brand was created with the belief that food can be better for people and designed with the planet in mind. Strong Roots is a leader in providing a range of simple, delicious, veg first options, grown from the soil and made for busy lives.
Its wholesome frozen products include; Sweet Potato Fries, Proper Chips, Cauliflower Hash Browns and Spinach and Pumpkin Burgers. Strong Roots products are available in over 10,000 stores worldwide, including major retailers in the UK, Ireland and the U.S., as well as Australia, Canada, Dubai, France, Iceland and Singapore.
The Strong Roots Gang includes around 56 people from 12 nationalities across three locations (Dublin HQ, London, New York), with over half of our team identifying as female, including at both management / leadership levels. We’re committed to diversity in all forms (visible and invisible) and are an equal opportunities employer, so let us know how we can support your application and employment experience. That B Corp status we mentioned? It’s a testament to how we care for our people and always work to help you thrive and feel like you belong.
WHAT WILL YOU BE DOING?
In this New York based role you’ll report directly to the Marketing Manager USA and will make a positive impact across our entire international business by:
Developing concepts, filming and editing social-first content across channels.
Bringing our ‘Let's Be Real’ brand platform to life through creator-led storytelling and recurring content series.
Capturing content in-store, at events, retailer activations and creator shoots.
Identifying relevant trends and cultural moments that align with our brand.
Managing day-to-day community engagement across social channels.
Responding to comments and DMs in an authentic, witty and human way.
Building relationships with creators, brand advocates and engaged followers.
Turning audience conversations and trends into content opportunities.
Partnering with our external Social Strategy Partner to execute the U.S. social roadmap.
Translating strategy into content calendars and production plans.
Supporting creator partnerships from briefing through execution.
Working with paid media teams to identify and amplify high-performing organic content.
Monitoring social performance and identifying actionable insights and opportunities.
Testing new formats, creative approaches and publishing strategies.
Continuously optimising content based on audience behaviour and results.
HOW WILL YOU STAND OUT FROM THE CROWD?
It’s a very big crowd, but YOU have:
3+ years of experience in social media, content creation or digital marketing.
Experience creating content for a consumer brand (food, beverage, lifestyle or retail experience is a plus).
Exceptional short-form video editing skills using CapCut, Premiere Pro or similar.
Strong copywriting skills with an instinct for platform-native storytelling.
Experience filming content on an iPhone (and are comfortable occasionally appearing on camera!).
Natural curiosity about internet culture, creators and emerging trends.
A passion for food, culture and creating work people are excited to share.
Experience growing an Instagram or TikTok account from the ground up and working with influencers and creators.
Photography or food styling experience.
A basic understanding of paid social and performance marketing.
Experience using Later, Sprout Social, Dash Hudson or similar platforms.
WHAT ARE WE OFFERING?
You’ve laid the groundwork to make yourself a valuable asset, and we’re ready to treat you as such. You’ll receive a competitive salary package (which includes both a short and long-term incentive plan), but you’ll also enjoy a range of benefits that includes 17 days PTO (on top of 14 paid Federal days off), a 401k (employee-only contribution) $1,000 Wellness Wonga, Medical insurance (we’ll pay 100% of the premium, with optional Vision & Dental insurance), 12 weeks full maternity pay, 2 weeks paid paternity leave, matched charity donations, paid community service, and more (“Like what?”, you ask? How about a paid half-day every Friday in June, July, and August!?). On top of all that, you’ll be part of something big that’s going to get a lot bigger, FAST.
Still reading? Feeling excited? Good! You might be the perfect fit. Let’s do this, together. 💪🌱❄
