At La Vie, we love meat, but we don’t love its impact on life. We’re on a mission to help people move from an animal-based diet to a plant-based one, whilst keeping a big smile on their face. Our unique product technology and patented vegetal fat recipe, delivers the juiciest meat-like experiences ever known in the category. We are building a movement, a positive change for the industry and for the planet.
Come and join us.
From plants with Love.
La Vie™
Job Description
La Vie is on a mission to make plant-based proteins tastier and cooler than animal ones.
In five years, we have built one of the most loved plant-based brands in Europe. We operate in retail and foodservice across France and the UK as priority markets and are present in 10 countries. Our portfolio spans meat analog products, plant-based sandwiches and now a tofu range.
Fearless creativity is at the core of our identity.
Reporting directly to Nicolas, our CEO and co-founder, you will lead a department built around four pillars: social media, art direction, creativity & copywriting and events & partnerships. You also lead our agency partners and manage a substantial brand budget spanning creative development, production, activations and amplification.
As Chief Creative Officer, your ambition is clear: make La Vie a brand people recognise instantly, love and choose.
You own how La Vie looks, sounds and shows up across every touchpoint. You turn our brand positioning into bold ideas, iconic campaigns and cultural moments that people want to watch, share and talk about.
You have a fearless brand, a creative team and a substantial budget. Your job is to make them count.
Spot creative opportunities across the business and give your teams the clarity and freedom to bring the best ideas to life.
Key responsibilities
1. Brand expression & creative excellence
Own La Vie's visual identity, tone of voice and creative direction across all consumer touchpoints:
- Brand campaigns
- Activations & events
- Partnerships & collaborations
- Social media
- Influencer marketing
- Packaging
- Retail & foodservice communication
Champion bold creative ideas and protect what makes them distinctive from first concept to launch.
Set a high creative bar and make every campaign, pack and partnership feel unmistakably La Vie.
You own brand expression, not brand positioning or growth strategy. In partnership with the Chief Growth Strategy & Innovation, you translate the agreed positioning and business priorities into distinctive creative work.
2. Creative operations & studio management
Make ambitious creative work happen without burying it in process.
- Turn business priorities from Innovation and the France and UK marketing teams into clear, inspiring briefs
- Set clear priorities and bring together the right mix of in-house talent, freelancers and agencies
- Deliver ambitious work on time and within budget, with clear ownership and high creative standards
3. Social media & influence leadership
Work closely with the Social & Influence team to elevate La Vie's content strategy in France and the UK.
You will:
- Raise the creative standard of all content produced
- Bring stronger cultural relevance and consumer insight into content creation
- Improve editorial planning and content workflows
- Identify new content formats and creative opportunities
- Help teams create content that people genuinely want to watch, share and talk about
4. Partnerships, PR & influencer marketing
Lead La Vie's most impactful brand partnerships and influence programs.
You will:
- Identify the right creators, communities and cultural partners
- Develop breakthrough collaborations that generate earned media and cultural relevance
- Create iconic, category-defining partnerships like what we did with Burger King and Picard.
- Oversee influencer activations from strategy to execution
- Maximise the PR and social impact of brand initiatives
5. Team leadership
Manage and develop:
- Social & Influence Managers
- Art Directors
- Freelancers
- Creative agencies
- Production partners
Create a culture of excellence, speed, ownership and creativity.
Your traits and achievements :
- 8+ years of experience in advertising, creative agencies, brand building or content creation, with a proven track record of leading creative work.
- That said, we are deliberately open to unconventional profiles for this job. You might come from the creator economy, be an influencer or content creator, have built a cult brand or community or simply have taken a completely non-linear path. What matters most is exceptional creative taste, a strong point of view and the ability to turn a brand into culture.
- Strong creative vision in art direction and/or copywriting, with the ability to take bold ideas from concept to execution
- Hands-on, solution-oriented and comfortable in fast-moving environments.
- Strong leadership skills with the ability to align senior stakeholders and mobilise transversal teams.
- Passion for food, trends and culture.
- Creative thinker who can go beyond functional product attributes and build concepts that consumers love.
- High standards of execution and a sharp sense of business impact.
- Genuine interest in sustainability and positive impact.
- Fluent in French and English
Recruitment Process
You’ll first have a video call with our HR team, followed by a video call with Nicolas, our CEO & Co-founder.
Next up: a business case, which you’ll present in person at our Paris office.
And finally, reference checks.
You kicked ass in all those rounds AND your former manager confirmed what a catch you are? AWESOME. Welcome to La Vie.
What makes La Vie unique?
🌱 Impact: We exist to put a happy end to intensive animal farming. Waking up every day to help animals and save tons of CO2 is pretty darn cool.
🚀 Unique adventure: Our vision is to become the favorite feel good brand of 18-35 years olds combining entertainment, indulgence, and positive impact.
💙 People: Everyone at La Vie is passionate, smart and good-vibe. It’s pretty unique to feel you are only surrounded by people who truly care.
🌎 International environment: English-speaking and various nationalities.
👩🏻🔬 R&D + Innovation: expect to learn a lot and eat a lot of samples!
🤩 Trust: respect and transparency from everyone.
💡Opportunities to learn and Grow: training, learning lunch, regular Q&A sessions with our leadership, honest discussions about our company KPIs, monthly feedback sessions
♡ Values that bring us together : #Exemplary #Ambition #Together #Sunny
🥳 Weekly afterwork drinks with the team
Our Package
We offer a competitive salary + significant stock options for this position.
La Vie is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Additional Information
- Contract Type: Full-Time
- Location: Paris
- Experience: > 7 years
- Occasional remote authorized
