Reporting directly to the Global Head of Sales, you will have full ownership of Sproud's commercial performance across Benelux and DACH. You will be responsible for developing and executing the regional growth strategy across HoReCa, Retail and Distribution, with full P&L accountability for your markets. From identifying new opportunities and winning strategic customers to managing distributors and delivering profitable growth, you will play a pivotal role in Sproud's European expansion.
This is a highly autonomous role for someone who enjoys taking ownership, making decisions and delivering results in a fast-moving, entrepreneurial environment.
Key Responsibilities
• Own and execute Sproud's commercial strategy across Benelux, DACH and Southern Europe.
• Deliver ambitious sales, profit and distribution targets across the region.
• Hold full P&L accountability, managing revenue, gross margin, trade investment and profitability.
• Develop and deliver annual business plans, customer strategies and regional budgets.
• Identify, prioritise and secure new business opportunities across HoReCa, Retail and Distribution.
• Build long-term strategic partnerships with coffee chains, retailers, wholesalers, foodservice operators and distributors.
• Lead distributor selection, management, performance reviews and joint business planning.
• Negotiate commercial agreements that deliver sustainable, profitable growth.
• Forecast sales performance, manage budgets and provide accurate commercial reporting.
• Work cross-functionally with Marketing, Supply Chain, Finance and Customer Success to deliver best-in-class customer execution.
• Represent Sproud at customer meetings, industry events and international trade exhibitions.
• Analyse market trends, competitor activity and customer insights to identify future growth opportunities and shape regional strategy.
Location and work mode: Sproud London; fully remote. The role covers Benelux, DACH and Southern Europe.
About Sproud
The food system of today needs a reboot. Replacing dairy products with plant-based alternatives plays an important role in lowering the climate impact from food. Sproud started in 2018 by a group of entrepreneurs based in Malmö, Sweden, with a passion for sustainability and decades of food-sector experience. The company makes plant-based products based on yellow split peas. Sproud is headquartered in Malmö, Sweden, with additional offices in London and Warsaw and exports to more than 30 countries. Its mission is to create plant-based products so good that people don't miss dairy.
