Head of Marketing

Zero Acre Farms • Remote (United States) • $210k - $275k / year • 21h ago

About Us

Zero Acre Farms is on a mission to improve human and planetary health through better oils.

We are a team of restaurant owners, chefs, health nuts, and environmental stewards – and one of the first public benefit corporations to work with chefs and farms to raise the standards of cooking oil in restaurants and professional kitchens.

Zero Acre Farms has been featured in The New York Times, Food & Wine, and Bon Appétit, and was named one of Fast Company's Most Innovative Companies. The company is backed by an all-star group of investors, chefs, and thought leaders including Lowercarbon Capital, Collaborative Fund, Chipotle's Cultivate Next venture fund, Virgin Group and others.

The Role

Oil touches an enormous share of what we eat, especially in restaurants, yet historically it has been treated as a commodity, with little reason besides price to choose one oil over another.

Our award-winning oils give foodservice operators another choice. Oils that improve culinary outcomes, enhance guest appeal, and have a positive impact on health and the planet. Some of the country's most recognizable hospitality kitchens are already using our product.

The raw material for a consequential company and category exists, and you'll be an important part of making it happen. Reporting to the CEO, you'll own our marketing strategy, lead a small team, and find the segments, stories, channels, tools, and ideas that move the business.

Responsibilities

You will develop and lead our marketing strategy as we accelerate growth, building the programs, partnerships, and capabilities that strengthen our brand, generate demand, and drive customer adoption and retention.

Marketing Strategy & Leadership

Develop and execute a marketing strategy aligned with company growth objectives and commercial priorities. Identify opportunities for growth, prioritize investments, test before scaling, look for unusual leverage, and build the systems to measure what marketing costs and what behavior it changes. Lead a small, high-performing team while also being hands on.

Brand & Communications

Own brand positioning, messaging, voice, and consistency across our portfolio, keeping us relevant and credible. Lead PR, earned media, thought leadership, and storytelling across our website, social media, email, and other channels. Build brand credibility through authentic relationships with chefs, industry influencers, and opinion leaders.

Product Marketing & Sales Enablement

Translate our products' value into compelling customer propositions, competitive differentiation, and sales tools. Own customer-facing materials, including sales presentations, ROI analyses, training resources, case studies, and testimonials that help turn trials into purchasing decisions. Partner with Sales to incorporate customer insights into positioning, pricing, packaging, and commercialization strategies.

Demand Generation & Partner Marketing

Develop and execute programs that generate qualified leads, accelerate trials, and convert prospects into customers. Leverage industry events, digital channels, strategic partnerships, and emerging platforms to reach foodservice operators through the people and places they trust. Equip channel partners to sell us confidently, and give operators the menu language, staff talking points, and toolkits to proudly tell guests about the oil in their kitchen. Build a measurable, repeatable pipeline from lead qualification through conversion.

Customer Marketing & Retention

Develop programs that strengthen customer engagement, loyalty, advocacy, and retention. Build community among chefs and operators using our products, turning customer success into compelling stories, referrals, and brand ambassadors.

Requirements

You care about the mission. Changing something as fundamental and overlooked as cooking oil feels worth years of your career.
You have range. You've owned brand, positioning, performance, and communications, not just one channel. You can activate a customer, run a press moment, and build a sales tool in the same week and adjust priorities to support our customers.
You're commercially restless. You want to know why a deal moved, why another didn't, and what marketing can do about it. You've worked closely enough to Sales and customers to know how purchases actually happen. You will kill weak programs quickly and give strong ones more fuel.
You have taste and editorial instincts. You believe great brands matter. You know what's culturally relevant in food and hospitality and how to make chefs proud.
You know how to make claims that hold up. You've worked in a category where claims are scrutinized, such as food, health, or another regulated space. You know how to be compelling and defensible at the same time.
You're AI-native in behavior, not branding. Your workflows are already changing because the tools are.
You lead people. You've hired, developed, and led marketers, and you build teams where people do the best work of their careers. At the same time, you're also capable of rolling up your sleeves and executing.
You're a builder. You likely have 10+ years in marketing in foodservice, hospitality, CPG, or any other related business. Industry experience helps, but judgment, velocity, and evidence that you build matter more.

This probably is not you if:

You default to agencies or a large internal team when the problem is difficult.
You think marketing's job ends when a lead reaches Sales.
You enjoy launching campaigns more than figuring out whether they worked.
Your use of AI mostly consists of generating first drafts.
You would rather perfect the strategy than expose it to reality.
You believe brand and commercial performance are competing disciplines.

Compensation and location

The base salary range is $210,000 - $275,000, depending on level and experience, plus equity and benefits. This is a remote, U.S.-based role, ideally located in one of our strategic markets: New York, Los Angeles, Miami, Bay Area, or Austin.