Paid Media Manager
We’re looking for a strategic, data-driven Paid Media Manager to take full ownership of our paid digital campaigns across Meta, Google, Pinterest, TikTok, and more. In this high-impact role, you’ll manage multi-million-dollar budgets, lead full-funnel performance marketing strategies, and partner closely with creative teams to craft compelling campaigns that drive customer acquisition and business growth. If you thrive in hands-on media buying, love diving into performance data, and have a track record of scaling digital programs, this role offers an exciting opportunity to lead and innovate in a fast-paced environment.
Location: This role will be based in Chicago in a hybrid schedule - working onsite in the office 2-3 days a week.
On the Plate:
- Manage Setup, Bidding, and Creative for Paid Social and Paid Search Channels: Take the lead in setting up and managing paid social campaigns on Meta, Pinterest, TikTok and paid search campaigns on Google and Bing, from strategy development to ad creative and bid optimization.
- Hands-On Campaign Management: Dive into the nitty-gritty of campaign, ad set, and keyword-level optimization to maximize our ROI.
- Budget Management: Oversee and allocate budgets of seven figures on a monthly basis for our Paid campaigns, ensuring optimal distribution based on performance.
- Collaborate with Creative Team: Work closely with our Creative Team to develop compelling creative assets for Meta, Performance Max and Display ads that captivate our target audience.
- Audience and Creative Strategy: Develop robust audience and creative strategies to foster the growth of our ready-to-eat business, ensuring that our messages resonate with our customers.
- Keyword-Specific Landing Pages: Create initiative and keyword-specific landing pages to enhance campaign performance and the overall user experience.
- Cross-Channel Support: Be ready to support other digital channel initiatives as they arise, including Native ads, Retargeting, Programmatic Display, Video, and Newsletter buying.
Main Ingredients for the role:
- 3-4 Years of Hands-On Media Buying Experience
- Demonstrated experience in hands-on media buying, managing campaigns, and delivering results.
- Experience with yearly budgets of $3,000,000+
- Experience managing these specific platforms: Google, Bing, Meta, Pinterest, & TikTok
- A deep understanding of attribution methodologies and a proven track record of optimizing conversion rates.
- Proven track record of scaling a basis through paid media efforts
- Expertise in audience segmentation, with the ability to craft campaigns that cater to different segments, including prospects, customers, and lapsed customers.
Compensation:
The anticipated base salary range for this role is $90,000 - 120,000 with additional earning potential. Compensation is based on experience and qualifications, and the posted range is not a guarantee of any specific offer.
About Us!
Purple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!
Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for!
Garnish
We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!
Final Touches
We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.
