Overview:
At Greenhouse Juice, our mission is to offer widespread, sustainable access tos plant-based nutrition and wellness of the highest quality. We believe that growth is always possible, and our purpose is to give people catalytic ways to grow their healthiest lives through daily habits.
As our first Brand Manager, you will play a crucial role in managing the Greenhouse Brand, particularly our flagship product, Fiery Ginger, and driving the growth of our Protein Shake category. You will be instrumental in translating our mission and Brand DNA into effective brand strategies, developing and executing marketing campaigns, and establishing a strong brand presence across various channels. You will have the autonomy to make a significant impact on the trajectory of our brand while gaining valuable experience as we continue to grow. If you are a passionate marketer with a proven track record of success and a desire to be a driving force in our brand's evolution, this role is for you!
Key Performance Outcomes:
Category Velocity Growth
Brand Awareness Growth
Net Promoter Score (NPS) Improvement
Campaign ROI & Effectiveness
Customer Acquisition & Trial
Social Engagement
Statement of Work & Responsibilities:
Define and Elevate Brand Identity: Champion and maintain brand integrity across all touchpoints, ensuring consistency and authenticity in every interaction.
Accelerate Brand Growth: Develop and execute bold brand campaigns that increase awareness, brand affinity, and NPS, with measurable ROI.
Market & Competitive Insight: Monitor market trends, customer insights, and competitive landscape to inform product positioning and category expansion.
Content & Creative Leadership: Collaborate with content creators, influencers, AI tools and internal teams to produce compelling storytelling, digital content, and campaigns that resonate.
Consumer Engagement: Drive multi-channel campaigns (DTC, grocery, corporate stores, foodservice, e-commerce) that boost trial, loyalty, and repeat purchase.
Event Activation: Lead national demos, pop-ups, and experiential marketing efforts to create memorable brand experiences.
Partnership & Collaboration: Identify and foster partnerships with key influencers and community brands to amplify reach.
Data-Driven Optimization: Analyze campaign performance, gather consumer insights, and adapt strategies in real-time to maximize impact and efficiency.
Team & Budget Leadership: Manage budgets and vendor relationships, ensuring all initiatives deliver maximum ROI and align with our growth objectives.
Essential Skills and Qualifications:
3-5 years of solid experience in CPG marketing.
Degree or diploma in Business, Marketing, or Communications.
Proven experience in developing and executing successful marketing campaigns across various channels (digital, social, retail, events).
Experience managing budgets and vendors.
Strong analytical skills and experience tracking and interpreting marketing data to optimize campaigns.
Exceptional written and oral communication skills, with a strong understanding of brand tone and voice.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Proficiency in using marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing platforms)
Experience in event planning, vendor coordination, and marketing copywriting is a plus.
Collaborative Influence: Builds trust and influences teams (sales, ops, partners) toward shared goals.
Agile Execution: Prioritizes, delegates, and drives efficient execution in a fast-paced environment.
Results-Oriented Accountability: Owns outcomes, sets clear expectations, and delivers results under pressure.
Strategic Communication: Articulates a clear vision, inspires others, and communicates the brand message effectively.
Note
As a standardized step in the application process, we ask that you complete the Culture Index (TM) Survey so we can see how it may apply to your work related needs as well as our company requirements. It also assists us in better employee management and development. Please complete the survey by following the URL
here.
Greenhouse
Greenhouse is a plant-based beverage company and Certified B Corporation headquartered in Toronto. Founded in 2014, our mission is to offer widespread, sustainable access to plant-based nutrition and wellness of the highest quality. Our goal is to make it simple to savour the present while looking out for a healthy future—ours, and that of our planet.
As a company, Greenhouse is committed to ensuring that all people-related processes such as recruitment, hiring, promotion, compensation, benefits, and so forth are administered without regard to race, colour, religion, national origin, sex, or age. We value an inclusive workplace and will ensure our practices and policies uphold just this. For individuals with disabilities, accommodations are available.
The Greenhouse Team
