Daily Harvest is looking for a Senior Commercial Brand Manager to lead commercial strategy, category insights, shopper marketing approach, and retail performance across our growing retail business. This role is designed for someone excited by category, consumer, and retailer insights, with the ability to turn them into better products, stronger sell-in stories, and more effective retail execution.
Reporting to the Brand Director, this person will serve as a key commercial thought partner by owning the development of category intelligence, retail and shopper strategy, and performance reporting that help shape how Daily Harvest grows in retail.
This role will also play an important role in informing innovation priorities through strong category analysis, consumer insight development, and retailer opportunity identification.
Responsibilities
What You’ll Own
Commercial Insights & Category Understanding
Develop a strong understanding of the frozen category, competitive landscape, and
shopper behavior to inform commercial decision-making
Pull and synthesize data from Nielsen, Circana, retailer portals, and internal sales to identify key trends, opportunities, and risks
Translate data into clear, actionable insights that inform sell stories, shopper programs, and portfolio decisions
Maintain a consistent pulse on category performance and retailer dynamics, ensuring the team is making decisions with the right context
Build simple, clear reporting that helps the team make faster and better commercial
decisions
Innovation Support Through Insights
Support innovation work by bringing forward category, shopper, and consumer insights that help identify strong opportunities
Contribute to innovation briefs by providing commercial context such as target shopper, price positioning, competitive landscape, and retailer fit
Help ensure new ideas are grounded in real-world viability without owning the end-to-end innovation strategy
Shopper Strategy & Sell-In
Build account-specific shopper marketing strategies and retail selling stories
Develop strong sell-in decks and buyer-facing materials rooted in category trends, retailer needs, and performance insights
Adapt broader brand campaigns into retailer-relevant executions that reflect how each account operates
Partner with Finance and cross-functional teams to ensure promotional strategies and trade investments are commercially sound
Retail Media
Lead retail media strategy and optimization across key retail accounts
Ensure retail media investments are informed by retailer dynamics, shopper behavior, and measurable business outcomes
What Success Looks Like
Daily Harvest has a sharper, more consistent understanding of category, shopper, and retailer opportunities
Leadership has clear commercial reporting and actionable recommendations
Innovation and portfolio decisions are better informed by category and consumer insights
Retailer sell-in materials are stronger, smarter, and more credible
Shopper and retail media programs drive measurable retail performance
Requirements
7+ years of experience in category management, shopper marketing, commercial
strategy, or related CPG functions
Strong analytical and commercial thinker with hands-on experience using Nielsen, Circana, retailer portals, or equivalent tools
Experience translating data into actionable business recommendations
Strong understanding of shopper strategy, sell-in processes, and retail dynamics
Comfortable owning both strategic thinking and day-to-day execution
Excellent communicator who can simplify complexity into compelling commercial stories
Flexible and collaborative, with the ability to work across brand, sales, finance, and
innovation teams
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
The salary range for this full-time position is $121,000.00 - $157,000.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off.
