Company Description
Beyond Meat is a plant-based protein company focused on transforming the way the world eats. By creating delicious products from plants, Beyond Meat aims to positively impact human health, climate change, natural resources, and animal welfare.
Role Description
Beyond Meat is seeking a Brand Ambassador Lead to support its NYC field marketing program. This is a contract, on-site role responsible for leading Brand Ambassadors in the field and supporting the execution of sampling events, retail demos, community activations, and other experiential marketing initiatives throughout New York City.
The Brand Ambassador Lead will work closely with the Field Marketing Manager to ensure activations are executed efficiently, professionally, and consistently with brand standards. This person will help coordinate and lead on-site teams, manage product and event assets, support logistics, engage directly with consumers, and ensure required event reporting and feedback are completed accurately and on time.
Key Responsibilities
* Lead and support Brand Ambassador teams during sampling events, retail demos, and community activations.
* Assist with event setup, breakdown, product distribution, and on-site execution.
* Ensure Brand Ambassadors are properly briefed on event expectations, product messaging, and brand standards.
* Engage consumers in an approachable and knowledgeable way while communicating key product information.
* Help coordinate team schedules, arrival times, breaks, and responsibilities during activations.
* Manage product, coolers, signage, tables, and other field marketing assets before, during, and after events.
* Support product pickups, deliveries, inventory management, and other activation logistics as needed.
* Ensure required event recaps, consumer feedback, photos, and reporting are completed accurately and submitted on time.
* Communicate field updates, challenges, and opportunities to the Field Marketing Manager.
* Maintain a professional and organized brand presence at all times.
Qualifications
* Experience in brand ambassadorship, field marketing, experiential marketing, events, or a similar customer-facing role.
* Previous experience leading or supervising on-site teams preferred.
* Strong communication and interpersonal skills with the ability to confidently engage consumers and team members.
* Highly organized, dependable, and comfortable managing multiple moving pieces in a fast-paced field environment.
* Comfortable using digital tools for scheduling, communication, event reporting, and consumer feedback.
* Ability to lift and transport event materials and product as needed.
* Valid driver’s license and clean driving record.
* Comfortable driving a branded cargo vehicle in NYC.
* Flexible schedule with availability to work evenings and weekends as needed.
Location: New York City Metropolitan Area
Position Type: Contract / On-site
