Role Overview
We are looking for a Working Student – Influencer Marketing Italy/Germany to join our team and support the management of Vanatari’s influencer partnerships in Italy and Germany.
This role is ideal for a proactive, communicative student who is passionate about the creator economy, social media, and health & wellness, and who wants to gain practical experience in a fast-paced, international environment while continuing their studies.
This is a part-time position (20 hours per week) with a duration of 6–12 months, with the possibility of extension.
Key Responsibilities
• Support the scouting and selection of influencers in the Italian and German markets for our brands Vegavero & wowtamins, mainly on Instagram and TikTok, with a focus on health, nutrition, fitness, and vegan lifestyle.
• Evaluate creators’ profiles based on audience fit, engagement quality, authenticity, and brand alignment.
• Manage outreach and day-to-day communication with influencers in German and Italian, from first contact to ongoing collaboration.
• Assist in negotiating collaboration terms and preparing briefings, agreements, and deliverable timelines.
• Coordinate product seeding and gifting campaigns, including shipments and follow-ups.
• Review creator content before publication to ensure it is aligned with the respective brand’s voice, values, and guidelines for communicating about supplements.
• Track campaign performance (reach, engagement, sessions, discount code usage, ROAS, CPM) and support reporting.
• Maintain and update the influencer database and campaign tracking tools.
• Collaborate closely with the Junior Social Media Manager to stay aligned on the editorial and marketing calendar (e.g. product pushes, collab posts).
Requirements
• Currently enrolled in a degree program in Marketing, Communication, Media Studies, or a related field.
• Strong interest in influencer marketing, social media, and the creator economy.
• Fluent written and verbal communication skills in Italian and English. German is a plus.
• Solid understanding of Instagram and TikTok and of how creators work on each platform.
• Strong organisational skills and the ability to manage multiple collaborations and deadlines at the same time.
• Confident, friendly, and professional communication style, with a talent for building relationships.
• Availability to work around 20 hours per week for at least 6 months.
Nice to Have
• Interest in vegan lifestyle, nutrition, health, or supplements.
• First experience in influencer marketing, PR, or creator partnerships (e.g. internships, university projects, or your own social media presence).
• Familiarity with tools such as Kolsquare, Klar, or Shopify.
• Basic understanding of campaign KPIs and reporting in Excel.
• An existing network or good knowledge of the German and/or Italian health & wellness creator scene.
