Summary
Daily Harvest is seeking a Manager, Growth Marketing to help scale and diversify our customer acquisition engine across both established and emerging channels (DTC, CPG Retail, and others).
This role will manage omnichannel paid acquisition performance while also identifying, testing, and scaling new growth channels and partnerships that can unlock incremental customer acquisition / household penetration
You will partner closely with our paid media agency, brand team, sales teams, and cross-functional partners to drive efficient growth across paid media while building new acquisition pathways through creators, communities, affiliates, partnerships, and emerging channels.
This role will act as a curious, hands-on internal growth builder, continuously launching and validating new pilots that can unlock Daily Harvest’s next phase of customer growth.
Responsibilities
Paid Media Ownership
Own performance marketing strategy and results across full-funnel paid media channels (paid social, paid search, CTV, Youtube, TikTok, etc., leveraging retail media networks where appropriate)
Partner with our paid media agency to:
Develop and maintain a structured testing roadmap across creative, landing pages, audiences and net-new channels
Optimize toward CAC, acquisition volume, LTV, and household penetration targets
Manage budget allocation across channels and funnel stages
Monitor and optimize in-platform metrics (e.g. CPM, CPC, CTR, CVR, CPA, reach, frequency)
Identify opportunities for incremental growth and efficiency improvements
Analyze full-funnel performance (impression → click → conversion) to identify opportunities to improve conversion, creative effectiveness, and audience targeting
Emerging Channels, Influencers, Communities & Partnerships
Identify, test, and scale new acquisition channels beyond traditional paid media to help diversify Daily Harvest’s growth engine
Work closely with the Brand team and paid media agency to uncover high-potential growth opportunities across creators, communities, partnerships, and emerging platforms. Examples may include:
Developing and executing a Reddit strategy
Supporting micro-influencer and creator partnerships in collaboration with the Brand team
Expanding and managing affiliate partnerships, including identifying non-traditional partners rooted in specific consumer communities
Sourcing and supporting acquisition partnerships, including building partner prospect lists, conducting outreach, and managing partnership logistics
Support the development of B2B growth initiatives, including identifying potential partners, coordinating outreach, supporting partner activations, and developing marketing collateral or co-marketing materials
Build lightweight testing frameworks to rapidly validate new channels and partnerships, scaling those that demonstrate strong CAC efficiency and acquisition potential
Continuously explore unconventional acquisition opportunities that can unlock new audiences and reduce reliance on traditional paid channels
Performance Insights, Reporting & Forecasting
Own and optimize performance reporting across channels, ensuring accurate, actionable visibility into DTC acquisition performance
Partner with agency & internal analytics on incrementality measurement across all channels and use insights to inform future media plans
Proactively surface insights, risks, and optimization opportunities to inform budget and strategy decisions
Collaborate with Sr Director of Revenue & Finance team on forecasting, spend pacing, and performance tracking against weekly/monthly acquisition goals
Requirements
5–8 years of experience in growth, acquisition, or performance marketing roles, ideally within fast-paced DTC or digital-first consumer brands
Strong hands-on experience managing paid acquisition channels (paid social, search, affiliate, or creator-led performance)
Highly curious and comfortable testing non-traditional growth channels including communities, partnerships, and creator ecosystems
Experience working cross-functionally with creative, brand, and analytics teams to drive performance outcomes
Strong analytical skills with the ability to interpret performance data and translate insights into action.
Comfortable operating in both strategic and executional modes, including running scrappy experiments and scaling what works.
High ownership mindset with a bias toward experimentation, learning, and iteration.
Bonus: Experience using AI tools for marketing analysis, creative generation, or workflow automation
