Director of Sales, Food
Preferred Location: East Coast
About Legendary Foods
At Legendary Foods, we take the foods people crave most and rebuild them into high-protein staples that actually deliver.
Founded by the team behind Quest Nutrition, Legendary was created with a clear mission: turn the world’s favorite indulgent foods into products that perform nutritionally without sacrificing taste. Instead of forcing consumers to choose between flavor and macros, we engineer both into every product from the ground up.
The brand is best known for creating entirely new formats within the protein category, including Protein Pastries, Sweet Rolls, Chips, Donuts, and Pasta. Each product is designed to deliver meaningful protein, low sugar, and macro-friendly nutrition while maintaining the taste and texture consumers expect from traditional snacks.
This approach has driven rapid growth and strong retail demand. Legendary Foods is now sold in over 100,000 doors nationwide across mass, grocery, convenience, and e-commerce channels, with continued expansion across key retail partners.
We’re not chasing trends. We’re redefining what everyday food looks like when protein comes first.
Position Overview
The Director of Sales, Food will lead the development and execution of Legendary Foods’ sales strategy across East Coast food retail accounts. This role is responsible for accelerating distribution, deepening customer relationships, and driving meaningful revenue growth across key national and regional partners.
This is a high-impact role requiring strong commercial instincts, customer leadership, and the ability to execute in a fast-moving, high-growth environment.
Key Responsibilities
Customer & Account Leadership
· Own and lead relationships with primarily key East Coast accounts
· Develop joint business plans (JBPs) that align Legendary Foods’ growth objectives with customer strategies
· Negotiate annual agreements, trade terms, pricing, and promotional programs
· Drive distribution gains, shelf placement, and velocity improvements across accounts
Sales Strategy & Execution
· Develop and execute regional sales strategies to achieve revenue and profitability targets
· Identify whitespace opportunities across channels and geographies
· Partner with brokers and distributors to ensure best-in-class execution in market
· Analyze sales data, market trends, and competitive landscape to inform strategy
Cross-Functional Leadership
· Collaborate with marketing, supply chain, and finance teams to align on forecasts, promotions, and product launches
· Provide customer insights to inform innovation and go-to-market strategies
· Support new product launches and expansion into new and current retail partners
Team & Broker Management
· Lead, coach, and develop broker partners
· Establish clear performance metrics and accountability for execution
· Build a high-performance, results-driven sales culture
Experience & Qualifications
Required
· 5+ years of CPG sales experience, with a strong focus on food/beverage
· Proven success managing East Coast key accounts (e.g., Ahold Delhaize, Wakefern, Wegmans, Meijer, HEB, Hy-Vee etc.)
· Deep understanding of retail dynamics, including category management, trade planning, and promotional strategies
· Demonstrated ability to grow distribution and drive top-line revenue
· Strong negotiation and relationship management skills
Preferred
· Experience in high-growth or emerging brands (better-for-you, functional, or protein-based foods)
· Background working with brokers and distributors in regional/national expansion
· Experience scaling brands within food and natural channels
Core Competencies
· Strategic thinking with strong executional follow-through
· Data-driven decision-making
· Entrepreneurial mindset with comfort in a fast-paced, high-growth environment
· Excellent communication and leadership skills
· Excel proficiency and very organized
What Success Looks Like
· Accelerated distribution and revenue growth across East Coast accounts
· Strong, strategic partnerships with key retail customers
· Best-in-class execution of promotions, launches, and in-store presence
· Measurable contribution to Legendary Foods’ national expansion
