Too Good To Go is on a mission to inspire and empower everyone to fight food waste together. Its marketplace app connects businesses with unsold, surplus food to consumers who can buy it at 50%+ off retail value. The company is a certified B Corp with a community of 133 million registered users and 261,000+ active partners across 20 countries, together having saved over 517 million meals from going to waste. North American partners include Tim Hortons, METRO, and Whole Foods Market.
Role: B2B CRM Lead (9 Month Parental Leave Cover) — Marketing team, based in Berlin, Germany.
Job Summary
The B2B CRM team empowers Too Good To Go's partner stores to fight food waste through engaging, action-oriented communications at scale. This role leads the B2B CRM roadmap end to end, working with Product, Data, Commercial, and Marketing stakeholders, and advises a team of CRM Managers and freelancers on retention and growth campaigns for partner stores globally.
Responsibilities
• Oversee strategy and execution of B2B marketing campaigns, lifecycle automation programs, and operational communications
• Prioritise company priorities in the B2B CRM roadmap and advocate for them cross-functionally
• Work closely with CRM, Product, Marketing, and Commercial teams to scope new features, automations, and messaging formats
• Mentor team members on project prioritisation and establish best practices for scalable CRM work
• Set the direction for data activation, reporting, and attribution using an experimentation framework
Requirements
• Experience leading CRM, retention, lifecycle, or marketing automation teams
• Track record improving B2B lifecycles, lead-gen funnels, and/or SaaS communications
• Working knowledge of Salesforce Marketing Cloud (SFMC)
• MarTech understanding of CDPs (HighTouch, Census, Segment) and analytics/experimentation platforms (Amplitude, MixPanel)
• Strong communicator able to align stakeholders across departments
• Self-starter, adaptable, comfortable working effectively remotely when required
• B2B marketing background preferred; marketplace or two-sided platform experience a bonus
Joining our team means
• Working in a certified B Corporation with real, tangible social and environmental impact
• Being part of an international community of 1,350+ colleagues across 20 countries
• Personal and professional development in a fast-paced scale-up environment
• Hybrid working, extra parental leave, health insurance and pension plans, and additional days off for life events
• Regular social events, free Surprise Bags, and paid volunteer time through the Shareback programme
Too Good To Go is an equal opportunity employer committed to building a diverse and inclusive team. Applications are accepted only through the company's platform — no CVs or cover letters by email or LinkedIn message. Apply via the link below.
