Too Good To Go's mission is to inspire and empower everyone to fight food waste together. Their marketplace app connects businesses with unsold surplus food to consumers who buy and enjoy it at a fraction of retail value. The community of 120 million registered users and 180,000 active partners across 20 countries has together saved over 5 million tonnes of food from waste.
The Role
As Consumer Marketing Lead for North America, you will accelerate consumer demand across the US and Canada while building a sustainable, world-class brand. You will manage a B2C marketing team of 3.
Responsibilities
Shape, define and roll out the B2C and brand strategy for North America
Lead development of consumer-facing content, storytelling and innovative campaigns
Develop and test growth marketing tactics to optimize acquisition and marketplace density
Directly lead, mentor and inspire the local B2C team (CRM, Campaigns, Social, Brand)
Deliver integrated marketing communications across digital, social, CRM, web and partner channels
Requirements
6+ years in consumer marketing with a proven track record of full-funnel demand generation, acquisition and retention; high-growth app/marketplace experience preferred
2-3+ years of people management experience leading multi-disciplinary marketing teams
Strong data-driven mindset with a track record of using research and testing frameworks to inform strategy
Excellent collaboration skills navigating global, matrixed organizations
Joining our team means
A hybrid model based in the NYC hub, 20 days paid vacation, comprehensive paid parental leave, 100% employer-paid medical/dental/vision, 401(k) with employer match, and a values-driven, mission-focused culture.
More info: Hybrid role based in New York City. Salary range for this role: $106,800 - $150,000. Applications accepted only through the Too Good To Go platform (link below). Too Good To Go is an equal opportunity employer.
