Afresh, the AI platform for grocery, began by tackling the most complex problem in the industry: fresh, and has evolved into the core AI platform for grocers. Afresh partners with retailers like Albertsons, Meijer, and Wakefern, and has prevented over 200 million pounds of food waste.
About the Role:
We're seeking a Demand Gen Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of Afresh's go-to-market: you'll set the channel strategy, build end-to-end programs, and partner closely with sales to turn engagement into pipeline. Reporting to the Head of Marketing, you'll partner closely with Revenue Leadership and Sales, and manage an event coordinator.
Responsibilities:
- Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
- - Make investment calls across channels, recommending allocation and prioritizing spend
- - Build account-driven GTM programs that engage a defined, named-account buyer set
- - Set the strategy for the event program (trade shows, field activations, executive dinners) with measurable pipeline outcomes; manage an event coordinator
- - Own the webinar program end-to-end, including content development, speaker coordination, and promotion
- - Evolve the marketing stack alongside RevOps, bringing perspective on AI tools and workflows
- - Lead the approach to signal-based automation, lead scoring, and intent-driven campaign activation
- - Define KPIs and build full-funnel reporting connecting HubSpot, Salesforce, and the website
Requirements:
- 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally selling into a defined, named-account market
- - Direct experience setting demand strategy and making investment calls
- - A clear point of view on the modern AI-native marketing stack
- - Hands-on experience building and running campaigns in HubSpot, LinkedIn, and Google
- - Demonstrated experience leading Tier 1 events end-to-end, including booth strategy and executive dinners
- - Experience running webinar programs end-to-end
- - Breadth across demand channels: paid acquisition, email/lifecycle, ABM/ABX, webinars, content distribution, web optimization, and analytics
- - Strong writer across campaign copy, email, landing pages, and webinar promotion
Expect 5% travel for Tier 1 events.
Salary: $158,400 - $237,600 OTE (includes base salary plus a 10% target variable bonus)
Benefits:
Comprehensive medical, dental, and vision coverage with the majority of premiums covered by Afresh, dedicated mental health support, competitive base salary, meaningful equity, 401(k) with company match, home office stipend, annual professional development budget, monthly wellness and telecommunications stipends, and flexible paid time off.
For more information or to apply, visit the Afresh careers site. Location: Remote - United States. Afresh provides equal employment opportunities to all employees and applicants for employment.
