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Marketing & Employer Branding Specialist
Are you a creative marketer who thrives in a dynamic retail and hospitality environment?
40 hours per week
Do you live near: Netherlands, 4838EH, Bagven Park 5, Breda?
Salary: Competitive
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What are you going to do?
As a Marketing & Employer Branding Specialist, you will fulfill a versatile and dynamic role within our organization. You are the linchpin between recruitment, retail, and various (food) brands, making a difference both strategically and operationally.
Three days a week, you focus on recruitment marketing and internal communication. You support the recruitment department in developing attractive labor market campaigns and know how to reach the right target audiences with creative content. Additionally, you ensure clear and inspiring internal communication so that colleagues remain engaged and well-informed.
On the remaining two days, you support various retail and hospitality departments in developing and executing marketing strategies for our petrol stations and restaurant locations in the Benelux. You work on diverse marketing and communication projects for our own brand Go Fresh Bakery, but also for strong partner brands such as Esso, Burger King, Starbucks, KFC, Spar, and Delifood.
Are you a creative marketer with an eye for impact? In this role, you develop and realize powerful marketing campaigns that not only attract customers but also activate and bind them to us. You are responsible for the entire POS process from A to Z: from a strong concept and compelling design to production and distribution. Additionally, you set up targeted recruitment campaigns to enthuse new talent and strengthen our employer brand. With your clear and inspiring internal communication, you connect colleagues and ensure everyone stays engaged.
Your profile:
Completed higher professional education in Marketing and/or Communication.
At least 3 years of experience in internal communications, marketing, and social media, preferably within Retail.
At least 2 years of experience with recruitment marketing or employer branding.
Experience with tools such as Google Analytics, Meta Business Suite, Canva/Adobe, and CMS systems.
Strong linguistic sensitivity and the ability to effectively engage and activate a target audience.
Experience with both online and offline marketing.
Good command of Dutch and English; knowledge of French is an advantage.
Creative, proactive, and skilled in communication.
What do we offer?
A versatile marketing role within a growing organization with strong retail and food brands.
Plenty of room for your own ideas and initiative.
Salary dependent on relevant experience and skills
Challenging position for 40 hours per week
24 vacation days (based on full-time) and 2 additional vacation day every 1 years of employment, with a maximum of 5 additional days per year
0,23 cents/km travel allowance (*up to 30 km one-way)
Fixed 13th month
Bonus scheme based on personal performance
Pension scheme
About EG Group
We are an international organization with its origins in England, founded in 2001 by two brothers with one goal: to become the world's largest. Today we are a leading, dynamic Retail organization in the field of food, logistics & gas stations with branches in the Benelux, France, Germany, Italy and the UK.
We operate major brands such as Esso, Texaco, Spar, GoFresh, KFC, Burger King and Starbucks. The focus is on offering quality products that meet customers' needs “on the road”.
The Benelux head office is located in Breda. Dynamism and growth are core values that are strongly woven into our culture. We believe in the talent of our employees and allow people to develop and grow. The organization is growing rapidly, so we are always looking for new employees!
Are you ready to take the #newturn with us?
