[Note: This listing has been translated from the original Dutch posting.]
As an Audience Analyst, you'll be at the heart of Delhaize's marketing activities: customer data. You'll work hands-on with our own first-party customer data and make it fully your own. Through targeted analyses, identifying commercial opportunities, and detecting patterns, you'll create essential added value for our internal and external stakeholders — your input is key to increasing customer engagement and shaping our internal strategic direction.
Your responsibilities:
- Collect, structure, and maintain a wide range of marketing data sources (customer data, campaign data, performance dashboards, etc.)
- Deliver actionable insights based on this data to support marketing decision-making
- Respond to ad-hoc data requests from your marketing colleagues, from simple queries to more advanced analyses
- Thoroughly analyze customer behavior, channel performance, and marketing funnel efficiency
- Proactively detect trends, patterns, and opportunities in data to support targeted targeting, personalization, and campaign optimization
- Produce reports with clear conclusions and insights, continuously optimizing with support from D&A, Local IT, and the group
- Ensure the quality, consistency, and accuracy of data and reports, including correct metric definitions, so the marketing team can rely on trustworthy insights and decisions
- Ensure data governance principles and GDPR guidelines are followed and improved, in collaboration with D&A
- Work with marketing colleagues to define relevant KPIs and ensure consistent measurement across all campaigns
- Train marketing colleagues in effectively using dashboards and reports
- Join the growth team and report to the Audience, Segmentation and Data Manager
Who you are:
- Master's degree in economics, management, commercial sciences, psychology, information technology, or a related field
- 2-3 years of professional experience with customer data, preferably in a B2C or food retail environment
- Relevant experience with data, SQL, datalake technologies, and programming languages such as Python is essential
- Able to interpret complex data, identify patterns, and draw meaningful, actionable conclusions
- Precise, accurate, and structured approach to ensure data is accurate and reliable
- Understand marketing's needs and adapt insights for non-technical audiences
- Translate data into clear, concise insights that support decision-making
- Work well with Marketing, D&A, Local IT, and Group teams
- Quick to identify problems, eager to investigate root causes, and propose practical solutions
- Take initiative to improve reporting, identify opportunities, and propose new ways to leverage data
- Knowledge of GDPR guidelines is an asset
- Fluent in Dutch, French, and English
Where you work:
Kobbegem, Belgium.
What we offer:
An attractive salary tailored to your experience, plus a range of extralegal benefits: company car with fuel or charging card within the federal mobility budget, mobile phone and subscription, net allowance, annual bonus, meal vouchers, extensive group insurance and optional hospitalization insurance, and of course a staff discount in store. Access to our fitness facilities and a variety of group classes. Remote work is standard and tailored to each role. And growth? That happens fast at Delhaize, through on-the-job training and our training catalog.
About Delhaize:
A better life starts with better food. That's what Delhaize believes with all its heart. That's why we're committed to what's on the plate of 5 million customers, every week. Across more than 810 stores, Belgian and Luxembourg customers can find a wide assortment of more than 20,000 quality products — from a quick stop at a Shop&Go, to daily groceries at a local Proxy, to a full range at our AD Delhaize stores, not to mention our e-commerce services. That whole food chain starts within our Logistics operations: the 2,200 colleagues at our distribution centers in Zellik and Ninove process all products from our suppliers every day, delivering them via more than 3,000 deliveries a day to our stores. And it doesn't stop at our stores or logistics: more than 1,000 colleagues in Finance, HR, IT, Commerce, and Legal are also there to help our customers and each other eat well.
More info: Kobbegem, Belgium. To apply, use the link provided.
